to remove filtersDirect Selling Association gets OFT seal of approval
20 Dec 2004 | by Staff
LONDON - The Direct Selling Association has secured approval for its consumer code of practice under the OFT's Consumer Codes Approval Scheme.
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Ebookers.com signs Blessed for launch of first TV drive
20 Dec 2004 | by Staff,
, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some...-style theatre scene on a seamless whirlwind tour of some of the world's landmark tourist destinations, including ...
Diageo gets into the Spirit with TMW mailer campaign
20 Dec 2004 | by Staff,
LONDON - Diageo is hoping that its Christmas mailing campaign will boost sales of its range of malt whiskies, Johnnie Walker Scotch and Tanqueray gin over the festive season.
Quarter of direct communications effective says DMA
16 Dec 2004 | by Daniel Farey-Jones
The DMA has only released some statistics and the full report will not be available until the first week of February. The survey showed the most popular forms of direct marketing were TV and magazines. Printed media -- direct mail, inserts and door drops -- were less popular, with only 35 ...
Agency of the Year: Creative Agency of the Year - Best of the rest
15 Dec 2004
the agency's legacy of producing some of the most impressive and effective campaigns in London. Succession ...
Agency of the Year: Direct Agency of the Year - Best of the rest
15 Dec 2004
proportion of pitch lists could lead some to think that Joshua was desperate for business. However, a good ...
Direct marketing: Big and beautiful
15 Dec 2004
it difficult to get close to the story,' he says. 'Bureaucratisation means that the brief can be too sanitised ...
Burston takes up consumer data role at Wegener DM
14 Dec 2004 | by Staff,
commitment to the consumer data marketplace, and I look forward to working with him and to some exciting ...
First class rises but business prices cut by Royal Mail
13 Dec 2004 | by Daniel Farey-Jones,
mail will get a 1p discount up to 60g, and discounts ranging from 3p to 8p for heavier items, subject to Postcomm's ongoing consultation process. Prices will fall by up to 3.1% in some of the Mailsort service ...
Claydon Heeley wins Campaign's DM agency award
10 Dec 2004 | by Staff,
for some of the year's most exciting pieces of business. Its success rate was high: of the 14 pitches ... the board. Aldridge's department has also been bolstered by some new hirings this year, and saw ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
