Brum Rotunda to get ad makeover
17 Dec 2004 | by MediaWeek
One of Birmingham’s most iconic buildings, the Rotunda, is to undergo a radical transformation and be used as a huge cylindrical advertising screen.
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Opinion: Marketing Society - Be bold to get results
22 Dec 2004 | by Paul Stallard, business development director of New Solutions and a member of The Marketing Society
, measurable or effective enough; marketers cannot get the ear of the chief executive; procurement teams ... to some of the senior marketers and agency executives at the recent Financial Times Creative Business 50 ...
Newspaper advertising to get own awards ceremony
17 Dec 2004 | by Louise Scodie,
LONDON - The Newspaper Marketing Agency has announced the launch of the National Newspaper Advertising Awards.
The Annual 2004: And finally ... some predictions for 2005
17 Dec 2004
1. In a classic clash of the titans, Rupert Murdoch will slash the cost of Sky+ in a pre-emptive strike to thwart Bill Gates' attempt to persuade consumers to replace their TVs with home computers, cunningly fitted with PVR technology. Commentators predict Sky+ will be in every home by the end of 2005.
Nuts lead of rival Zoo in men's weekly market confirmed
16 Dec 2004 | by Daniel Farey-Jones,
LONDON - New figures have firmed up Nuts' commanding position in the mens' weekly market, with the National Readership Survey giving it an estimated readership that is almost 30% larger than that of its rival.
Can the BBC get more for less?
15 Dec 2004
the BBC has used outdoor well. 'It has done a great job in the past three years in using posters to get ...
Media choice: I'm a Celebrity ... Get Me Out of Here
15 Dec 2004 | by John Heather, Deputy head of TV, ZenithOptimedia
The very fact that I'm a Celebrity ... has just ended its fourth run is testament to its popularity and, ultimately, its value to advertisers.
Nuts beats Zoo in first set of readership data
14 Dec 2004 | by MediaWeek
remain comfortably ahead of Zoo”. By James Livesley Would-be rival Cut gets the chop Cut, H Bauer ... behind IPC’s Nuts and Emap’s Zoo. It was criticised by some in the industry for its low production values ...
Agencies ‘failing to get creative’ with regional press advertising
14 Dec 2004 | by MediaWeek
Media planners and buyers should be making more of the creative opportunities offered to them by the regional press, Walker Media managing partner Charlie Varley said this week.
VAR launches guide to get best out of market research
13 Dec 2004 | by Staff,
a guide about how to get the best out of market research, which can be downloaded for free....research. It makes people think about the reasons for the research, and the best ways of getting meaningful results." The free guide, 'Five Ways to Get the Best Out of Market Research', can be downloaded ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
