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The 10 Best TV Ads of 2004

: ZenithOptimedia 7 Lynx "getting dressed" A sexy young couple retrace their steps through city streets ... Department of Health "anti-smoking testimonial" No matter how many times you see it, this ad always gets ... -- gets right to the heart of the issue. Agency: Abbott Mead Vickers BBDO. Writer: Dianne Leaver. Art ...

The 10 Best of Bullmore 2004

ad gets banned for offending transsexuals, while an ad to curb binge-drinking featuring a chimp gets ... poses. Much is extremely silly and some of it sinister. But I defy anyone to draw a clear and permanent ... and print. However, our ads never get the same recognition in the press as our above-the-line counterparts ...

The Annual 2004: And finally ... some predictions for 2005

1. In a classic clash of the titans, Rupert Murdoch will slash the cost of Sky+ in a pre-emptive strike to thwart Bill Gates' attempt to persuade consumers to replace their TVs with home computers, cunningly fitted with PVR technology. Commentators predict Sky+ will be in every home by the end of 2005.

The Annual 2004: The Year in ... Media

agency, has reasonable volume in some European markets and parts of Latin America, but currently doesn ... . Encouragingly, the new ITV wasn't as evil as some had expected, possibly because of the application of Contract ... . Some suggested (perhaps unfairly) that it wouldn't have been much more expensive to have bought five ...

The Annual 2004: The Year in ... Press

's magazines resulting in the creation of a brand-new market. The launches of Zoo and Nuts (published by Emap ... . The Guardian laid its claim to that differentiation by announcing (some two years early) its relaunch ... , who at the time of writing have made few changes to the product. They have made some significant ...

The Annual 2004: The 10 Best quotes from Private View

-legged friends have to be sedated every year and it's time some creative awards were won on their behalf. You ... Moira "Iceland serves up some kung fuey nonsense featuring mums as heroes. Mums as indolent sluts ... to my friend Perry Mason). Now it's Starsky Hutch meets Jason King meets some weirdos in plastic ...

The Annual 2004: The Year in ... New Media

of extraordinary business growth, but also one in which our industry began to address some of the key concerns ... . And while it may be frustrating that you've done some great work that isn't listed here, it's actually a sign that we're now operating in a much more exciting sector. And it's going to get even better ...

The Annual 2004: The 10 Best strops

of behaving like "frightened rabbits caught in car headlights". 5. Big advertisers Some clients got ... to be at their smooth-talking best to get them on side. 6. IPG's shareholders Interpublic's investors turned very ... efforts to get Bollore to come clean about his intentions were thwarted. "Given his track record, you have ...

The Annual 2004: The Year in ... Research

obvious. A trawl through some Campaign cuttings reveals, among other things, research that says people ... . The second is that with an oversupply of options for strategy, anything that gets your channel on the radar ... . This is a watershed for behavioural research because it is about as non-invasive as you can get. Respondents ...

The Annual 2004: The Year in ... International

from Fortune, however, reflects some of the mood and developments of the past 12 months. Underlying ... with a number of key trends, some new, others ongoing, that have helped define a new communications ... Welsh 8. Veja "both sides", Brazil The news magazine Veja encourages you to "get both sides". One ad ...

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