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Review of 2004 - 10 biggest marketing moments

fought harder than most to get its message across. It has faced the brunt of criticism from government ... in early 2004, Zoo (Emap) and Nuts (IPC) achieved combined sales of 500,000, creating a vibrant sector ... still be at No 10, Blair would still have some credibility and the best director-general the BBC has had ...

Brand Health Check: Evening Standard

-specific, it has a long shelf-life, with some commuters leaving their copies on trains and buses for others to read, while others hang on to their copy. After all, why pay for something when you can get it for free ... such as a coffee chain - as The Times has with Starbucks. - Invest in the future. Get students on board ...

Opinion: Marketing Society - Be bold to get results

, measurable or effective enough; marketers cannot get the ear of the chief executive; procurement teams ... to some of the senior marketers and agency executives at the recent Financial Times Creative Business 50 ...

Media choice: Christmas TV

The Christmas Day TV battle is back. BBC staff might not get a Christmas bonus this year

Ad gloom hangs over launches

Conde Nast is getting some nasty surprises and isn't going to generate as much for its advertising ... have us believe, with plans for more in 2005. Zoo and Nuts kick-started it, creating a lads' weeklies ... , like Zoo and Nuts before it, to create a genre by putting a glossy celebrity, fashion and beauty ...

Sector Insight: Luxury chocolate - Regular treat

has more than 10% of the luxury chocolate market and, while some of its products have suffered from ... individually wrapped chocolates with fudge and nut centres priced £12.99, sold exclusively through branches ... among consumers could benefit this sector in a similar way to wine and coffee. Some manufacturers ...

Marketing Mix: We'll call you - Hamleys

for three kids but don't know what to get, as I have no kids myself. Could I run a few ideas by you ... quite popular. Bob is more for kids younger than four. Brio wooden trains might be better. Some four-year-olds get terribly upset about being associated with two-years-olds when they are given Thomas the Tank ...

Brand Builders: Blackwood's

picked up some keen fans, with stockists in Sweden, Ireland and three African countries. In the UK ... . Whitfield and Dennis have taken every opportunity to get their products in the public's hands, taking ... for Shetland and a legacy for our children. You don't often get that kind of opportunity in accountancy ...

Helpline

GET INTO CHARACTER Q: Over recent weeks, I have noticed a fantastic Christmas display at Milton ... to play with, time is certainly on your side . GYM JOY Q: As a corporate new year resolution to get fit, we want to create a gym in the basement of our offices. Is it possible to get branded fitness ...

Branding News: Design choice - Smartech ski boot

the wearer to lock and release the boot in one simple operation. This makes getting ready in the morning ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.