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that can get these results....perception, some say misconception, that personalising the outer is too expensive. The received wisdom ... impact and what better way to get a response than via a customised envelope?" It's a sentiment shared ... ," Lipscombe says. "Personalised envelopes usually get opened and it's possible to personalise beyond the name ...
Secured loans firm FIRSTPLUS Financial Group has appointed Proximity London as its data consultancy. The agency will take on the segmentation, targeting and evaluation of marketing activity, and will also create the first customer value model.
Cadbury Trebor Bassett is targeting consumers with a DM campaign promoting Halls Soothers as the answer to everyday sore throats.
The Terrence Higgins Trust has launched its first peer-get-peer DM fundraising activity to coincide
List management and broking agency Avongate is holding the nation to ransom - solve the clues to its latest treasure hunt or the postman gets it. Oh OK - not really, but, dear readers, there IS a ... Harvey Nicks. And just in the nick of time for easing you into the Christmas chaos. Realising that some ...
: some 12.1 million people over 25 are failing to make any provision for their retirement ... concept, but paying monthly premiums for it (and not getting anything in return) seems nonsensical ... Union, explains: "Although life insurance becomes more normal as people buy houses or get married ...
at a price below the entry level model should be good enough to get some feedback without offering a ... the concept of building extension plans to get over the concept of the extra space needed for work and play ...
get to see campaign results across their clients. This means they are able to learn what works for who and when. The list manager rarely gets to see results." It's this breadth of knowledge that gives a good ... and come back with a set of potentially suitable lists," says Green. "He should be really trying to get ...
(EEC) that utilities must commit to under the Kyoto agreement, all have an obligation to try and get ... information. Once a house has had its loft insulated, it's unlikely to need it done again, while some homes ... of dwelling, so Carat and British Gas had to do some detective work. "If there was a postal sector we had data ...
the industry "punched below its weight" in 2004 when trying to get its message across to the public ... of marketing. But some sectors within the DM industry have benefited more than others in 2004. Richard ... and it will uplift response rates." In addition to getting the basics right, Marshall believes the industry must ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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