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The 10 Best TV Ads of 2004

: ZenithOptimedia 7 Lynx "getting dressed" A sexy young couple retrace their steps through city streets ... Department of Health "anti-smoking testimonial" No matter how many times you see it, this ad always gets ... -- gets right to the heart of the issue. Agency: Abbott Mead Vickers BBDO. Writer: Dianne Leaver. Art ...

Lynx ad cleared after complaints it endorses casual sex

The ad is shown in reverse, with a couple getting out of bed and putting clothes on. As they leave the house it become apparent that they have been stripping off while walking down the street, as the couple retrieve their clothes from roads and traffic signs. The pay-off comes as the spot ends in a supermarket ...

Adwatch of the year: The creatives' choice

. LYNX 'GETTING DRESSED'...this I fell in love with advertising all over again. Who would have thought the age-old story of boy gets ... the line. A couple wake up in bed together and start to get dressed, only they are picking up pants, shoes ... soundtrack. Classic BBH. I pity the team that gets the next Lynx brief. Adwatch recall: Not researched ...

Pepsi popstar 'gladiator' ads most written about in 2004

The Pepsi "gladiator" ads, created by Abbott Mead Vickers BBDO, topped the poll by being some of the most expensive and heavily promoted advertising of the year and receiving the most coverage in the national press. McDonald's was second in the survey for launching its Salad Plus menu in the face ...

Top Performers of 2004: Media Agency of the Year - MindShare

, but MindShare performed credibly. It won the Irish Tourist Board and managed to get hold of the Homebase ... its vision of "joined-up media". However, it was an object of some frustration to MindShare ... to change this, MindShare created a series of Get Good branded magazines and commissioned ten three ...

The Work: New Campaigns - UK

of New Year's Day, a service used by up to 400,000 revellers. Foster's also gets branding on the posters ... manager, Unilever Bestfoods Brief: Get Marmite to the front of kitchen cupboards Creative agency: DDB ... shows some running away from the blob while others leap into it. The www.marmite.com website is also ...

Brand Builders: Carolyn.K

. You couldn't get them over here.' Just under two years later, Carolyn.K is stocked in 80 stores ... attained in a relatively short time what some long-established beauty brands can only dream of - celebrity ... at Christmas. 'People might go to the counter to buy some sponges for themselves, but go away with an eye mask ...

Branding News: Design choice - Philips Sonicare

. Mind you, this supercharged brushing can take a bit of getting used to - you don't expect your ears ...

Boots gets cold feet over selling Durex range of sex toys

LONDON - Struggling high street retailer Boots is reported to be reconsidering its decision to sell vibrators alongside toiletries, which would have seen it team up with condom maker Durex.

Superbrands case studies: Gillette

Man Can Get' campaign of the 1980s had a massive influence on this, with today's consumers still ... to see a strategic shift back towards the original, emotive 'The Best A Man Can Get' advertising ... investment in advertising. The hugely successful 'Best A Man Can Get' campaign of the 1980s had a massive ...

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