to remove filtersOpinion: Leader - Call centres need PR to win over doubters
03 Sep 2004 | by Gidon Freeman, gidon.freeman@haynet.com
Think call centres and what else springs to mind? The interminable delay before getting through
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Profile: Vodafone networker - Simon Lewis, group director of corporate affairs, Vodafone
15 Oct 2004 | by Tom Williams
Better than saying his mobile phone is a Vodafone, he adds that his car phone is also with the company and, ever on message, that current employer Centrica has been 'very good' about his departure as its director of comms and public policy after four months. While some expected Vodafone CEO Arun ...
Media Analysis: Mobile mags aim for higher quality
13 Aug 2004
loyalty plays an important part in the remit of a magazine, third-party editorial always adds some value ... often have confusing distribution set-ups. 'We don't want to get into paid-for promotions if we don ... are useful for a new firm trying to build up its customer base and get across what it does quickly,' says ...
IPR Excellence Awards: Winner - CSR - BT partners ChildLine to boost CSR reputation
23 Jul 2004 | by Donna Werbner
ChildLine to improve its comms - lack of funds meant around 2,200 people failed to get through ... to get more customers to sign up to 1571. To keep up momentum throughout the campaign, the team arranged ...
Profile: Peter Morgan, head of group media relations, BT
23 Jul 2004 | by Simon Ellery
into two - those with CEOs that "get it" and those that do not. This company's CEO believes that press ... .' He says the real comms task is 'getting BT's message out there' to ensure that its 100-odd ...
Youth Marketing: Mobile mania
16 Jul 2004
of the age spectrum, but younger users are increasingly getting in on the act, too. Such a lucrative market ... and Wyclef Jean are a logical extension of its Megastore heritage. 'This is also reflected in some of our ... 're not blind or stupid and we know that the age of people owning mobiles is getting lower.' The drawbacks ...
Media Relations: Software vendor eGain in PR push
18 Jun 2004
, worth around £100,000, since it launched in the UK in 1998, but Couper said the company was not getting ... with the verticals, supporting utilities, finance, retail, telecoms and travel, (where) we have some traction ...
City & Corporate: Lewis to launch IR division
18 Jun 2004 | by Sarah Robertson and Tom Williams
Rowberry, who joined Lewis as partner from GCI Financial in March 2002, said New York-based Lewis Financial would be launched over the next three months. 'The main reason for doing this was the feedback we were getting from clients who wanted to consolidate their comms,' she added. Although the agency ...
Campaigns: Second opinion
28 May 2004
of the campaign. Don't get me wrong - I'm not saying that Bill Gates's charitable ways, the company's CSR ...
View From The Top: Another Branson?
07 May 2004 | by Gidon Freeman
whatever chance one can get to be positioned as a thought leader in your particular sector. Positive ... of his own PR value, he also 'gets' PR from a business point of view, and understands why certain things ... internally to get them to live up to the business's ideals. We market to them and, as a result, they have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
