into overdrive to get Britons to spend, spend, spend. Ian Hall asks what sort of PR techniques they are using
on communications, and Lifestore, for instance, was getting amazing press,' says one insider, referring to M&S's home retail venture that is set to close less than a year after launch. 'It's easy to get an M ... and The Daily Telegraph will get kicked if they miss a story on M&S,' he adds. Claudia Croft, fashion features ...
The three-year plan - in essence to shift jobs from head office to the shop floor - will go some way to appease the City and customers that Sainsbury's is acting to turn around its present ... -than-adequate present state. Of course, Sainsbury's needs to get its customer service, pricing and order processing ...
spend an evening chewing over some Noam Chomsky or Naomi Klein. But he praises books such as Food ... frustrated him in his career, he replies: 'When you work hard on something and then get trumped by a bigger ...
. The conversion rate is impressive and getting all the groundwork right before the consumer coverage broke ...
Clearly it is easier to launch CSR-related activity within organisations when people feel good about the company they work for. Launching this kind of activity when times are hard is much more challenging. This campaign succeeded because British Energy focused on some basic principles of employee ...
'smart move all round'. Seventy Seven clients are likely to get 'a large degree of sensible thought ...
-obesity campaigners, Hindle replies: 'Not at all. Such attacks give us a chance to tell our story. But we do get fed ... . It would get applauded everywhere.' Culture secretary Tessa Jowell and Ofcom have ruled out an outright ... back (on issues such as obesity), but there have been some unnecessary knee-jerk reactions. Their fruit ...
one day say 'no, I think I'll take the kids home for a stir fry and some steamed rice instead'. Fat ...
, and they simply love the future - particularly if it can be served up quickly, even if it's half-baked. In some ... it with a Simpsonsesque feel for the wacky. Some of these ideas could have come straight out of Homer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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