22 Dec 2004
| by Staff,
," Tibbitts said.
Overall, ITV has around 1,000 US shareholders with some holding as few as 16 ITV shares ...
22 Dec 2004
: ZenithOptimedia
7 Lynx "getting dressed"
A sexy young couple retrace their steps through city streets ...
Department of Health "anti-smoking testimonial"
No matter how many times you see it, this ad always gets ...
-- gets right to the heart of the issue.
Agency: Abbott Mead Vickers BBDO. Writer: Dianne Leaver. Art ...
17 Dec 2004
| by Daniel Farey-Jones,
: "Bobby, my pie's getting cold."
As the camera pans out, viewers realise Robson is not standing ...
15 Dec 2004
With clients determined to get field marketing services at the cheapest price, the best agencies
15 Dec 2004
| by Robert McLuhan
expect, something which clients are increasingly asking the agency to quantify in pitches. In some cases ...
stressing the importance of getting products available in stores at the right time. 'Now is our hour,' he ...
10 Dec 2004
on the agenda in the press market. Which means, basically, that the good times are back. Obviously you'll get a...performance seems to slip year on year is that they'll get a real wigging from a media auditor.
Last week ...
to be triple."
But some advertisers are in the middle of sensitive negotiations with newspapers, setting ...
to dismiss all ratecard increases, but some are warranted based on a whole host of factors - circulations ...
10 Dec 2004
, but MindShare performed credibly. It won the Irish Tourist Board and managed to get hold of the Homebase ...
its vision of "joined-up media". However, it was an object of some frustration to MindShare ...
to change this, MindShare created a series of Get Good branded magazines and commissioned ten three ...
10 Dec 2004
their respective regions. There were some key hirings, including that of Peter Tortorici as the president ...
strong media specialists.
The close involvement of Sir Martin Sorrell, WPP's chief executive, in some ...
publications.
On the research side too, MindShare unveiled some pioneering developments.
It rolled out its ...
10 Dec 2004
The settlement falls some way short of the Euro 4.75 million compensation TBWA\France was demanding after it claimed Publicis Conseil had poached staff from BDDP Fils in a "systematic and premeditated way".
Publicis Conseil has employed 11 TBWA staff over the past two years, including its vice ...
10 Dec 2004
and TBWA\GGT.
The Wanadoo win reinforced Dare's pitching credentials - while some of its retained ...