-running "What becomes a legend the most?" campaign and has signed up some of the world's most famous women ...
of drugs firms. Chairman Steve Kerridge says: 'Some GPs only have one or two three-minute slots a year when they will see reps, and appointments have to be made a year in advance. Gaining access to GPs is not getting ... supporting the rep in the battle to get a foot in the door: 'Reps can empower practice managers to solve ...
favourable reviews of drugs into some of the most respected peer-review medical journals, including The Lancet and the British Medical Journal (BMJ). In some cases, doctors and experts in various medical ... , are well placed - but that this is not enough to get the message through. Nowhere to hide 'The pharma ...
LONDON – Gibson Games has launched an online campaign to promote a newly launched card game for the UK market called 'Jungle Speed'.
The Mail on Sunday story quoted anonymous comments from some of Nectar's 16 sponsors to the effect that the programme was unexciting and not driving sales, despite the huge marketing investment. The story went on to say that Sainsbury had announced a review of Nectar, "which accounts for half [of Sainsbury's] £40m ...
to the pharma industry by her husband, getting work as a sales rep for Lederle Laboratories - now ... then - and which continues to do so - is Interaction Marketing and PR, whose MD Karen Rowe says: 'Some PR people ...
LONDON - Accurist, best known for its shock 'put some weight on' advertising, has opted for a less...at sophisticated, affluent men according to Andrew Loftus, managing director at Accurist. "We wanted some fresh ... "put some weight on" campaign, launched at the end of 1997, which featured an emaciated-looking woman ...
and Qflicks gives it an edge in the market. "Qflicks is all about getting the customer experience right. We ...
is famous for its long-running "What becomes a legend the most?" campaign and has signed up some ...
used to get a better understanding of the brand,' says Red Door Communications managing director ... some of the learnings from consumer branding into ethical healthcare for at least a year.' A case ... the pharma industry suffers from something of a perception problem, it may not be as severe as some might ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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