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Hybrids, the heavenly bed and purple ketchup
01 Nov 2004 | by David Aaker, Prophet
and some worthwhile pay-offs in getting it right. There are five main ingredients to effective brand ... provides some inspiration. In 1955, Dove started as a soap, a beauty bar containing moisturiser ... ingredients were crucial to getting the body wash right just as the weightless moisturiser was essential ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
