awareness, product understanding, interest and image. The test does have some skew factors that need ... ), then there may have been some gain for TV from critical mass effects. Neither the cost of creative development ...
Blogging has recently gained recognition as a marketing tool. However, there is still some..., there's still some confusion around a complementary, equally useful technology called RSS. What ... infrastructure is critical. You can't afford to hope your messages are getting through. The beauty of RSS ... way of getting your company message directly to journalists who are monitoring your RSS feeds. 3 ...
company, was prepared to release some of its benchmark data. Want to know the average rating ... by client type, by region and we are now revealing some crucial findings that will help our clients forge ... measurement and improvement, managing director Tony Geary adds: "Our challenge is to get behind the numbers ...
in their business and personal lives, day to day. You can't get there with 'Cliff's Notes.' For marketers ... insight, and relevant yet arresting executions to get and keep the C-level's attention. And to close ... for the business of B2B accounts. There will inevitably be some "general" agencies competing with the B2Bs ...
will be accelerated by multiple, competing value players rushing to diffuse them consequently forcing some players ...
functionality to flamboyance and some goods simply won't need more than brochure ware. Spending money ... but I'd be surprised if they weren't soon; it's a question of keeping up-to-date, or indeed not getting ...
that needs to be as well thought out as getting yourself on the couch of the 'Today' show, only even more ... efficient way to generate exposure is to get word of mouth started skillfully and maintain it with artful ... we've worked with think that PR is a substitute for marketing. In some cases, management even ...
financial loss, which TWG claimed, although not in court, amounted to some 66m. TWG claimed that Rajar ...
Gerry McCusker details some of the world's worst PR disasters in this new book, published by Kogan...- necessitated an evaluation of some of his negative ones, too. These included petulance, loner status, lack ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters