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LONDON - Marketing consultancy Digital Media Communications is using podcasting to promote a new book aimed at digital marketers, called 'Connected Marketing: The Viral, Buzz and Word of Mouth Revolution'.
LONDON - Right Guard Xtreme is launching its largest on-pack promotion, offering consumers the chance to go kite surfing in Brazil or mountain biking on a live volcano in Costa Rica.
LONDON - Consumers are being lured back into buying tinned meat brand Spam with a four-week roadshow at top supermarkets giving out free samples, ideas for recipes and money-off coupons.
Directors give a host of reasons why advertisers should get excited about animation - creative.... "What's important is to touch people and surprise them. If they get to dream, to laugh or cry, to ask ... to make their vision come to life." I then asked them why advertisers are getting so excited about ... . You try getting anyone to notice your new car without that lot. "The modern zeitgeist is digital ...
LONDON - Lads' weeklies Zoo and Nuts have been scrapping in public again, after the former objected to a Nuts email that claimed it was 'the best-selling mens magazine in Europe'.
The England team includes former NBA star John Amaechi. Podium PR is aiming to build relationships between basketball players and the media to 'introduce stars' personalities and achievements to the public'. England Basketball CEO Keith Mair said: 'People need to get to know the stars. Not enough ...
NEW YORK - Coldplay are to be promoted in an innovative cross-promotional deal, in which one of the songs from their platinum-selling 'X&Y' album is played on a character's mobile phone in the hit crime drama 'CSI: NY'.
He finally bumped into Art Fry, another 3M researcher. In his spare time Fry sang in his church choir and was constantly losing his bookmark and thus his next hymn. Fry took some of Dr Silver's adhesive and used it to temporarily mark his hymns with a piece of paper. Quickly he realised the potential ...
The IPC Media men's weekly Nuts has relaunched its website, adding new content, games and exclusive pictures and video clips. The website also features a revamped design and to coincide with the relaunch the title has launched a 3G service.
It's not what you know but who you know, especially in the PR industry, and we are pleased to see that the Marketing Communication Consultants' Association has broken cover to proclaim the virtue of stellar connections.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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