09 Dec 2005
| by Isabella Parish, Partizan Lab
Directors give a host of reasons why advertisers should get excited about animation - creative.... "What's important is to touch people and
surprise them. If they get to dream, to laugh or cry, to ask ...
to make their vision come
to life." I then asked them why advertisers are getting so excited about ...
. You try getting anyone to
notice your new car without that lot. "The modern zeitgeist is digital ...
09 Dec 2005
| by Jeremy Bullmore
of the accounts I work on. The problem is this: I overheard his boss telling mine that they were looking to get...immediately anyway. People talk about
getting rid of people for months before they get around to doing it.
Quite often, they never get around to doing it. Sometimes the person
who's talking about getting rid of someone is the person that someone
else gets rid of first. Meanwhile, Mick dangles in the wind, confidence ...
09 Dec 2005
| by John Brocklehurst, The Mob Film Company
, with some Kit-Kat tests he made, and I think
this is vital in getting the director used to the whole process ...
" in London, so why would anyone want to
join a massively competitive market? I suppose you should ask some ...
to scientific. We had a coffee
and he told me he had done some live-action projects since we last met ...
09 Dec 2005
write-up and vice versa. Does it do it on purpose? I don't know.
But, given that some of us (and all of us on some occasion) don't read
the whole column but only skim the extracts for a quick opinion, I think
the editing process on Campaign's part carries some responsibility. Let's try a little ...
09 Dec 2005
| by David Smith, Absolute Post
weapon. Some ops get bogged down in the technology,
turning a simple operation into the theory ...
arguably sets some of the highest standards in
perfectionism; and post-production is no exception. Most ...
. But that sounds
like a generic CV, so let me provide some context. Top of the list has to be creativity. It ...
09 Dec 2005
Erickson, FCB,
Initiative and Lowe among them - get that nice warm feeling back. On the face of it, Roth ...
some clients are pleased to be dealing with somebody
who sees things purely from a business ...
share price plunge as it
struggles to get its financial house in order so that it complies with
tough ...
09 Dec 2005
station. He'd just bought
a 7d pack of Munchies and some ginger biscuits, when the thought struck
him ...
of that
time has been spent getting sponsors on board - the museum is privately
financed and has received ...
to the brands on show. So you'll
get BMP's famous Smash "Martians" ad next to an authentic packet of
instant ...
09 Dec 2005
| by Johnnie Burn, Warren Hamilton Wave
, and by
plenty of different people. We and other studios are rightly proud of
the work we do. Some people do get ...
into their treatments, producers worry
about where they can get it done while keeping the creatives happy, and
musicians ...
: "We have come for some sound design," when, in truth, you are
the standard-bearer at the front of a ...
09 Dec 2005
High-fashion brands rarely get into bed with advertising agencies,
believing they simply do not understand fashion. Armani's move shows the label is moving beyond an obsession with models
and into a new relationship with ideas. ...
09 Dec 2005
| by Caspar Delaney, RSA Films
on the third day, my worst fears were confirmed. The bright and shiny
future was difficult to get into focus ...
years ago but they were
described quite accurately using the jargon of the day. One thing they
did get ...
years ago. Some may impress you;
rather more will leave you unmoved (yesterday's gasp soon becomes a ...
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