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been a challenge for the large networks. Some, like Burson, have historically gone down the route ...
will be wondering how the company that once defined consumer electronics and stood for innovation will get its act ... editor Charles Cooper wrote "sometimes, companies get a clue, and sometimes, they remain clueless ...
WASHINGTON: A newly formed independent group is launching a pro-Wal-Mart media campaign, with some...Galloway, who last year released the documentary Why Wal-Mart Works and Why That Makes Some People Crazy ... no control over the group. Some reports claim Wal-Mart is the group's largest financial backer. Bob McAdam ... . "We offer the organization some financial support, but that is the extent of it," McAdam stressed ...
. "Schwarzenegger is going to get squeezed on both sides," said Telliano. ...
The new series of TV and radio PSA's, via Mullen, launches today, coinciding with the holiday season, with the message that driving after "moderate" drinking is just as dangerous as getting behind the wheel after tying one on. The effort, targetting men aged 21 to 34, 59% of whom, per NHTSA were ...
As the end of the year approaches, many agencies’ most daunting task is getting all those holiday...well-deserved opportunity to recharge their batteries. Of course, not every agency gets a twinkle ... the chance to close out the year neatly. We get to certain reports and other things we just haven't had time ... it in between servicing clients and business development. For Miller, some of those year-end house ...
-eight percent of reporters prefer to get their news at a press conference, while 39% prefer a one ... the news is before getting there." In terms of coverage, 67% will write a post-show wrap-up, while 65 ...
of interest can entail some negative reactions as well as positive reactions." Some of those negative ...
-year history, but a pro-life group is taking some of the credit for the campaign, and the news coverage
that the idea has legs. He says: "It sounds fantastic. Much will depend on how quickly it can get the data back ... it gets the numbers up. How much volume can it get and how much will advertisers be prepared to pay for it ... manager, Dun & Bradstreet "If it's relevant, there is a chance it will get past the front desk. But how ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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