to remove filtersMatalan calls in fashion experts to fight slump
16 Sep 2005 | by Alex Black
was to reinforce the chain as 'a fast fashion network'. 'Matalan can react to catwalk fashions and get new lines ...
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How has Tesco got away with it for so long?
25 Nov 2005 | by Kate Nicholas, kate.nicholas@haynet.com
labyrinth. I probably could have survived quite comfortably for some time before being rescued. Stock ... (for everything from cars to pets), some surprisingly attractive clothing, mobile phones, broadband ...
News Analysis: Retailers mustn't cut back comms
15 Jul 2005 | by Teresa Wickham
. There is no blueprint setting out the retail comms director's responsibilities. Some have investor relations, planning ... . Others work on some of these disciplines, while some concentrate on legal issues, marketing ... consistency of message. In some retailers, the comms director is the main company spokesperson apart from ...
Cow to refresh Burger King in UK
15 Jul 2005 | by Tom Williams
. The account is understood to be worth around £150,000. Burger King's consumer promotions have courted some ...
Dixons reviews comms to fight retail downturn
01 Jul 2005 | by Ian Hall
wanted to bring in 'skills we are not currently getting', citing corporate PR, public affairs and brand ...
View From The Top: 'I'm an activist. I'm too old to bullshit'
17 Jun 2005
of ethical business - she has seen herself go through a PR transformation, some of which has been of her own ... her £150m fortune. The Daily Telegraph immediately rubbished some of the benefits The Body Shop's own ... Roddick Publications in Chichester. Signs round the room tell visitors to 'Get Informed', 'Get Outraged ...
Editorial: Roddick still has the flair to walk the walk
17 Jun 2005 | by Danny Rogers, danny.rogers@haynet.com
, there has to be a time when entrepreneurs listen to some of the (constructive) external voices and allow ...
Consumer PR: What's the big idea?
13 May 2005
under pressure to be innovative, while agency teams must avoid getting stale, especially if they have ... brainstorming session is the favoured tool for generating ideas, but some think this leaves a lot to be desired ... which people can dip into to visit an exhibition or a concert where they feel they might get inspiration ...
Corporate Rebrands: Surviving change
11 Feb 2005
on the Thomson name made perfect sense. But it also led to some local papers 'putting two and two together ... on some shops'. O'Reilly, with sales and marketing director Miles Morgan, set about the task of reassuring ... used their Switch card. 'Unlike some of these name changes that seem to be all about globalisation ...
Opinion: Leader - Tesco's success could bring trouble
21 Jan 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
. For the media and politicians, Tesco is getting a little too successful, and moreover, just a bit too big. A ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
