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Abbey plans to ditch 50 marketing posts

14 Dec 2005 | by Joanna Bowery

Although there will be some new positions, Abbey has confirmed that up to 50 roles across marketing, brand and communications, commercial planning and e-commerce could go. The majority of these staff are based in Milton Keynes. The restructure marks the latest in a series of cost ...

Party political advertising spend rises across all three main parties

09 Dec 2005 | by Our Parliamentary correspondent

.1 million and Labour £7.3 million. Since then, campaign expenditure has been limited by law. Some party ...

Leader: What did we learn about reputation?

08 Dec 2005 | by Daniel Rogers

As 2005 comes to a close, we look back on a year when some dramatically improved their reputation...there is still some way to go (p15). PROs can learn much from such paragons of communication as we enter a fresh ...

The reputation rollercoaster

08 Dec 2005 | by Adam Hill

overtake Asda by the end of the year. Director of comms Pip Wood says: 'Communications has to have some ... and getting messages about your behaviour out there. The situation provided an easy story of industrial ...

Anthony Hilton: Is Seifert damned by his publication?

08 Dec 2005 | by Anthony Hilton

. It was tempting because he certainly had some interesting e-mails to support his conspiratorial thesis. But what ... to accept some personal blame for his departure from Deutsche Boerse. While I was still mulling over how ...

WPP plans to put GCI back on track

08 Dec 2005 | by Tom Williams

of at least 20 staff to around seven. Lack of publicity Although the group still boasts some big names ... some of the ruthless efficiency that has made the marcoms group so successful. Imagining GCI without ...

The World: HSBC aims to appear global yet approachable

02 Dec 2005 | by Kate Nicholson

Hoare, says: "We are trying to get people to spend time with HSBC rather than just selling them ... of branding, some in the industry argue the ads do not make a clear connection between the advertising ... use financial services and the different emotional attachments people have to belongings." Some 1 ...

IPA prepares to take on Google

02 Dec 2005 | by Ian Darby

for the IPA include legal action against Google or an attempt to get the Office of Fair Trading involved ...

Leader: Brown’s OFR U-turn creates confusion

01 Dec 2005 | by Daniel Rogers

It is only eight months since the OFR came into effect and many organisations were finally getting to grips with this major drive to make them more accountable on social and environmental policy. Of course it's not difficult to see why Brown took the decision. On the eve of this week's CBI conference ...

Gowers: bleak future for print

01 Dec 2005

: 'You will be dealing with increasingly harassed individuals who are on a treadmill and rarely get out ...

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