21 Dec 2005
| by by Jennifer Whitehead
Saatchi Saatchi already handles kids' brands Honey Nut Cheerios, Cookie Crisp and Honey Stars, and will now also be responsible for all of Cereal Partners global promotions advertising, including film tie-ins such as the recent 'Chronicles of Narnia: The Lion, The Witch The Wardrobe' deal.
This will see Saatchi ...
21 Dec 2005
| by by Julia Pearlman
LONDON – Burger King has escaped censure over a television ad, which was criticised by some...burgers. The spot was seen as offensive to many viewers, some of whom were vegetarian.
Viewers ...
.
The Advertising Standards Authority said it appreciated that some viewers would consider it to be in poor taste ...
21 Dec 2005
| by by Jennifer Whitehead
Selection offers enthusiasts a chance to experiment with some really seductive and intriguing flavours ...
21 Dec 2005
manner similar, including triple fermentation, some of it carried out in Epernay in the Champagne region
21 Dec 2005
Cabernet Sauvignon at £19.99.
The range will compete with South Corp's Penfolds brand and some French ...
21 Dec 2005
| by Bill Britt
colourings
had on some of her students. 'She suggested to the parents of some kids
who were having ...
an announcement by the European Food Safety Authority that it
had found the chemical semicarbazide in some ...
on which a major food company would be unlikely to take a
punt. Hawes says that while some multinationals ...
21 Dec 2005
| by Nicola Clark
of Longworth's
decisiveness. He proposed to his American wife just six weeks after
meeting her. Some 13 years ...
21 Dec 2005
. In the supermarket sector Tesco
remains top, with a market share of more than 30% - much to the chagrin
of some ...
14 Dec 2005
and are promoting products as 'naturally low fat' or 'high in
fibre'. Some have added seeds and grains to reinforce ...
to avoid less healthy snacks. However,
some retailers are recognising the opportunities more than others ...
for the wider snack arena. But, unlike snacks such
as crisps and nuts, savoury biscuits have a narrow consumer ...
14 Dec 2005
creatures. So why does the brand
that shares their name exhibit none of these qualities? Why did it get ...
'
alternatives. There has been some innovation and communication, but it felt
half-hearted and random: what ...
to be about exercising some of the
latter. REMEDY - Centre the brand in fun, not biscuits. - Use bolder ...