21 Dec 2005
. In the supermarket sector Tesco
remains top, with a market share of more than 30% - much to the chagrin
of some ...
09 Dec 2005
write-up and vice versa. Does it do it on purpose? I don't know.
But, given that some of us (and all of us on some occasion) don't read
the whole column but only skim the extracts for a quick opinion, I think
the editing process on Campaign's part carries some responsibility. Let's try a little ...
09 Dec 2005
| by Patrick Jocelyn, Autodesk
. Everyone
looking at the transfer couldn't get over the quality. A lot of that is
down to the way we transfer to ensure the picture does not get
degraded." Are there any advantages in using HD for the shoot ...
. Some
of that may be offset later by the ease of producing the expanding range
of modern deliverables ...
09 Dec 2005
| by Tim Lofts, Alchemy Soho
audio tape is only used because some parts
of the industry are slow to keep up. The latest recording ...
interchange on modern systems has become
straightforward, so getting files into a session can usually be done ...
the musician and the sound designers. On a recent project,
Mcasso Music composed some bespoke music and Alchemy ...
09 Dec 2005
| by Miguel Ferros, Avid Technology
complicated list of decisions. Get
these decisions wrong and you could end up over budget and off the job.
Getting your workflow right is increasingly important, and having it
work all the time without fail ...
07 Dec 2005
| by Charlie Robertson, Chief strategy officer, HHCL United
is unsatisfactory performance. My respondents failed to get what this ad was about. It shows a slightly
agitated ...
02 Dec 2005
to get his friend to join him by holding up a
drink and beckoning him. He also blows a kiss to a group ...
02 Dec 2005
's is celebrating 20 years of using famous artists in its
advertising with a campaign involving some of the world ...
30 Nov 2005
| by Caroline Wilde, Managing director, Retail Marketing Partnership
. The only clue to the brand identity is some orange seating, while the
handsets and accessories ...
for the
cognoscenti. You have to get it and, in the end, it is subtle and
surprisingly unpretentious. The sales ...
25 Nov 2005
to get even bigger. Why
should blokes choose your offering in an increasingly crowded
market? One word ...
, as that seems to have been interpreted in the office, I
spend all my time on an aeroplane and get to wear lots ...
in your role? My biggest frustrations would be too many things to juggle and not
enough time to get ...