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Review of the year: 10 biggest marketing moments 2005

. In the supermarket sector Tesco remains top, with a market share of more than 30% - much to the chagrin of some ...

The Work: New Campaigns - UK

and at weekends, he craves adventure and excitement, which he gets from driving his car. A mailpack contains a ... -in-cheek line such as: "You never know, you might get taken up the aisle." The dating site claims that 77 per ... where you get proper table service and fantastic deals. The restaurant is looking to turn around a ...

IPA Effectiveness Awards 2005: Bronze Award - First Choice

FIRST CHOICE Campaign: Get me out of here: how sponsorship cuts through the jungle on to the high street Client: First Choice Agency: Walker Media Principal authors: Phil Georgiadis, Marie ... First Choice sponsored the third series of ITV's I'm a Celebrity ... Get Me Out of Here!, transmitted ...

IPA Effectiveness Awards 2005: Silver Award - Hidden Treasures of Cumbria

attract far fewer visitors and suffer from some negative perceptions: tourists tend to think of them ... -driven audience targeting, a single-minded strategy and a distinctive creative execution, which generated some ...

IPA rewards effective small agencies

,000 words rather than the 4,000 words for the full awards). The good were very good indeed. However, some of the other entries did disappoint the judges, and it did seem some authors had not read previous winners ...

The Work: Private View

; Julian Perkins, national campaign manager, COI Brief: Highlight some of the jobs you might not expect ...

The Work: New Campaigns - The World

to get his friend to join him by holding up a drink and beckoning him. He also blows a kiss to a group ...

The Work: New Campaigns - UK

's is celebrating 20 years of using famous artists in its advertising with a campaign involving some of the world ...

Ofcom probes First Choice's I'm a Celeb... idents

LONDON - Ofcom is examining First Choice's sponsorship of ITV show 'I'm a Celebrity... Get Me Out

The New Model Networks

looks at some of the pioneers....Big is no longer beautiful, at least as far as some clients are concerned. British Airways, Omo, Heineken and Coca-Cola have all recently picked the likes of Bartle Bogle Hegarty, StrawberryFrog ... high level of autonomy," Lessard says. "In a way, they get the best of both worlds - margin ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.