the number of people getting STI's is especially high." Millner described the promotion as cheeky, but one ...
and that almost a third had been prompted to make a purchase based on it. It showed that people like getting emails from companies that they do business with. More than half said that it was important to get targeted and relevant emails, and 60% said that offers and discounts were a factor in getting them ...
. Following the site launch, the IPA is planning to add opt-in email updates and some offline communications ...
be getting out there and giving them our time; asking them some seasonally related questions, seeding our ... and advocacy. Christmas is a time where as marketers we should step back, get atypically warm and fuzzy ... with "Oh bring us a ginger latte, Oh bring us a mint hot chocolate, Oh bring us some Christmas fruitcake ...
Rapier built on last year's success with another formidable new-business performance. Combined with some high-profile, ideas-driven creative, this helped it secure the accolade of Campaign's Direct ... every member of staff gets on their birthday and the half-day they are allowed to take for Christmas ...
Irascible, moody and difficult are all words that have, at some time, been used to describe ... . The account that gets him most recognition these days is Microsoft. How he gets groundbreaking ideas ... -rounded and grown-up creative director, who hasn't lost his edge and knows how to get the best out of his teams. 5 ...
Rapier built on last year's success with another formidable new-business performance. Combined with some high-profile, ideas-driven creative, this helped it secure the accolade of Campaign's Direct Agency of the Year for the second year running. Although the competition was fierce -Archibald Ingall ...
that those who would otherwise find it difficult to get to a London venue have the opportunity to benefit ...
affecting some companies is that they don't focus on individual customer profitability. The only way ...
The launch of the two qualifications is recognition that B2B marketing is a distinct discipline and one that applies different techniques, tactics and strategies to those used in B2C marketing. According to the IDM, over 75% of all IDM members are engaged in B2B in some form, but until now ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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