to remove filtersEmap blames tough ad market for FHM's US exit
14 Dec 2006 | by Robin Parker
any of the other 30 international editions of FHM. The closure affects 47 staff, though some ...
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Sky to sponsor Virgin breakfast show
21 Dec 2006 | by Sarah Crawley-Boevey
The deal, which begins on 22 January, will include promotional trails and TV-related features played on the show as well as a sponsorship of the Sky TV guide featured in Russ William's mid-morning show and The Geoff Lloyd Show from 8pm-midnight. It will also include some bespoke online activity ...
ABC to offer more detailed reports
13 Dec 2006 | by James Livesley
At present some brands, such as The Guardian and The Times, get product reports through ABC that detail their measurements such as circulation and unique users for online. However, next year ABC will start a more detailed version, with more analysis, that will allow media owners to give a product report ...
Full Channel 4 schedule to run on BT Movio
13 Dec 2006 | by James Livesley
with the exception of some film, sport and US-produced content. Launched in conjunction with Virgin Mobile, BT Movio ...
NatMags digital division restructures sales teams
13 Dec 2006 | by James Livesley
some of the websites from its magazine portfolio and so far this year has relaunched sites ...
NI opts out of Tube distribution bid
12 Dec 2006 | by Olivia Solon
is less attractive because logistically it would be difficult to get the newspapers into all ...
IDS is first to launch VOD spot ads
12 Dec 2006 | by Ian Quinn
The Flextech sales house is showing an ad for Sony Bravia, the high-definition television set, as part of its download service for the drama section of the NTL/Telewest VOD service, based around some of ITV's top shows. The ad, booked by media agency OMD, has a potential audience of 1.3 million premium ...
Internet protocol TV - BT Vision could be short-sighted
12 Dec 2006 | by Ben Bold
, some media analysts are sceptical that it will achieve its projected subscriber base. Ben Bold reports....'t think they've got what they need to pull away the hardcore Sky Sports customers." Some observers ... of getting as many BT Broadband subscribers to upgrade as possible. Although Watson refutes the term, he ... we do is get across what the product is about - price, convenience and control," Watson says ...
Why 2006 was a watershed for digital
12 Dec 2006 | by Media Week
It's been a year when digital moved into the media mainstream. Julia Martin takes a look at some...this digital thing and not get sacked. This year if you decided to ignore it as a fad, you are probably ... , not everything that happened in 2006 was about digital. There were significant developments in some of the more ... . "But 439 million people may still buy a paper every day." SOME OF THE YEAR'S MAJOR DIGITAL MILESTONES ...
Incentivised advertising is pivotal for the future
12 Dec 2006 | by Richard Eyre
that gets viralled around the world and is seen by four billion people....that someone is really thinking about them. Yes, they know they're being advertised at, but when we get ... ". If you didn't get it, you weren't in the target market. But if you did, getting it created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
