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You Brits don't get hammered on an annual basis with this twisted media event we call elections....for getting away from the image-based garbage we see on TV. If any consumer goods company was as dishonest ... . The internet is the news vehicle. Newspapers as a print medium are falling apart. Politicians are, at some ...
or simply get lost in the crowd?...was that we would try to do an ad that looked interesting and try to get people interacting with the brand ... for the Corsa from which animated characters emerge to grab attention. With MPUs, you get a decent lump of real ... believe it s much better to run a campaign that some people will love and really remember, which some may ...
ourselves, is why some of the most award-winning work comes from the US....that kind of thing very well. What it does do is allow people to get involved in causes and activities ... cousins. We ve become obsessed with the possibilities that broadband gives us to use video. In some cases ... this transitional stage is inevitable. Perhaps we ll learn some valuable lessons along the way. But, I do hope we ...
I was chatting to the head of a digital agency whose clients include some of the most sophisticated...the wrong email and how would they find out? . The good news is that some firms are making significant ... customers get the right message at the right time. Those using personalised email marketing are adding real ...
to have coined the term that has become one of the most commonly used - some might argue overused - buzz ... that survived the dotcom collapse had some things in common and that the event marked a turning point ... differentiated itself from other retail sites because it worked really hard to get people involved . Spend a ...
surprise that many brands want to get involved by either targeting users on these sites or incorporating ... not get hung up on this. Brand sites don t have to change that much, but simply make it easier ... Riddell, who is evangelical about web 2.0, admits some sectors, such as financial services, might ...
was a link left by Julie Meyer who, having founded VC dotcom get-together First Tuesday during the boom ... , the stakes are high since most of its products are likely to be traded entirely digitally at some point ...
is great. Simon has done some really good things at Comet, looking especially at its e-commerce play. He ... things I did when I took over (as head of internet) was commission some research; some usability studies ... competitive, and it didn t represent the kind of theatre that you get in our stores - that passion ...
and Flickr experienced huge hikes in members and traffic to become some of the most visited sites ... probably seen more work from Coke and a lot of other great marketers frankly, who have done some fantastic ... . It has been a good year, don t get me wrong, but it s going to continue to be good. The growth ...
to get one ready for the judges eyes. So why were we the only digital agency to officially enter? Clients at our table that night were shown that we know how to get the most from their digital marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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