to remove filtersIDM Guru series goes on UK tour with new expert
14 Dec 2006 | by by Joanne Payne
that those who would otherwise find it difficult to get to a London venue have the opportunity to benefit ...
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Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
' is easy festive fun that everyone will enjoy playing and we're confident it's going to yield some super ...
DBI survey shows UK design in mixed fortunes
13 Dec 2006 | by by Joanne Payne
LONDON - British Design Innovation's annual survey of the UK design industry has shown some mixed
IDM launches first B2B professional qualifications
13 Dec 2006 | by by Staff
The launch of the two qualifications is recognition that B2B marketing is a distinct discipline and one that applies different techniques, tactics and strategies to those used in B2C marketing. According to the IDM, over 75% of all IDM members are engaged in B2B in some form, but until now ...
Less than 10% of direct mail is relevant to recipients
11 Dec 2006 | by by Staff
industry and data quality has to be paramount. "Companies, at the very least, need to get name ...
Craik Jones wins DMA Grand Prix for First Direct mailer
06 Dec 2006 | by by Daniel Farey-Jones
, which achieved a 2.6% response. One judge said: "The industry gets criticised for sending out junk mail and over-egged pieces. With First Direct's piece, you get it, hold onto it and reach out to it --a ... the standard of entries was getting higher every year. If you have an opinion on this or any other issue ...
Design is less commercially scrutinised says report
06 Dec 2006 | by by Amy Dry
appointments. When asked whether their new agency relationship involves some element of payment by results ...
Blue Marlin poaches Landor board director Kennedy
29 Nov 2006 | by by Ben Bold
and marketing and has worked on some of the world's leading brands, including Nestle, Unilever, Pedigree Foods ...
Craik Jones inspires passengers in Virgin Trains campaign
28 Nov 2006 | by by Daniel Farey-Jones
"team jolly", or outing, gets to take the trip it comes up with. To encourage thinking, the pack ...
Press Gazette folds after 41 years as backer attempt fails
27 Nov 2006 | by by Alex Donohue
in June 2005 by Morgan and Freud, who were heavily criticised by some industry figures for being ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
