the number of people getting STI's is especially high." Millner described the promotion as cheeky, but one ...
be getting out there and giving them our time; asking them some seasonally related questions, seeding our ... and advocacy. Christmas is a time where as marketers we should step back, get atypically warm and fuzzy ... with "Oh bring us a ginger latte, Oh bring us a mint hot chocolate, Oh bring us some Christmas fruitcake ...
MySpace page can host their "tower", with a "get your own" link to the Radio 1 site Agency: Agency ...
As shops get busier in the run-up to Christmas, ACNielsen expects Christmas week supermarket sales to top £3bn because of further strong growth in grocery sales. Mike Watkins, senior manager retailer services for ACNielsen, said Christmas week could possibly be some 10% up on last year as shoppers complete ...
material. Costa is also in talks with other high-street brands that have expressed interest in getting ...
These are fascinating times for our industry. Every marketplace is getting more competitive, and the media jungle is getting thicker and more complicated by the minute. Such a situation demands some fresh thinking - some stand-out creativity and media pioneering. It demands that we entertain as never ...
be argued that there is much an FMCG brand could learn from the way some music companies gather data on their audience, for example, and use that information to create loyalty and drive purchase. Some on the list do ... been responsible for some of its most successful marketing initiatives. Most notably, she led ...
of marketing, Cadbury Trebor Bassett Brief: Explain the product, make it desirable and give it context. Get ... spot, created by Publicis, shows three women drinking coffee, while the hostess reluctantly gets out ...
looking for ways to get value for money from the agencies they choose without compromising their creative ... and agencies -- from "adland" to "brandland" -- need to embrace it or lose some of the biggest and most ...
Kelly, InBev's marketing director, said: "We have recently undertaken an evaluation of some of our key ... . "During this process Starcom came back to us with some great ideas and proposals. This accompanied by the fact that they really get our business and brands, has made our decision to extend our relationship ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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