to remove filtersGospel choir stars in new ad campaign for uSwitch
20 Dec 2006 | by by Jennifer Whitehead
campaigns throughout 2007, some of which will promote specific products. Other services it offers ...
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Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
' is easy festive fun that everyone will enjoy playing and we're confident it's going to yield some super ...
News Analysis: Short-term gain, long-term pain
20 Dec 2006
on the voucher virally. Some of the promotions comprise a code that can be used to redeem the voucher ... such a response, the offer was 'an outstanding success', with sales rising by up to 60% in some areas ... is interested in the offer, so it comes with a personal endorsement you don't get with conventional advertising ...
Opinion: 2006: a year of mixed fortunes
06 Dec 2006 | by Anthony Hilton
PR firms, particularly those in the financial arena, have had a stellar year, largely because there has been so much takeover activity - with the high fees that entails. In addition, some of the most active players in the markets, including many of the big private-equity houses and some ...
Brunswick's Carter hire sparks rumours of sale
06 Dec 2006 | by Robyn Lewis
and [others] left'. A former senior executive at Brunswick said: ‘This points to some management rigour ...
Craik Jones wins DMA Grand Prix for First Direct mailer
06 Dec 2006 | by by Daniel Farey-Jones
, which achieved a 2.6% response. One judge said: "The industry gets criticised for sending out junk mail and over-egged pieces. With First Direct's piece, you get it, hold onto it and reach out to it --a ... the standard of entries was getting higher every year. If you have an opinion on this or any other issue ...
Direct News: Thisismoney in awareness drive
06 Dec 2006
of getting though. Associated Northcliffe Digital publishes a range of websites, including dailymail ...
Pure picks up Truprint email marketing account
04 Dec 2006 | by by Joanne Payne
to use the free photo sharing and storage facilities can also get 20 free digital prints. If you have ...
Adland's creative accountants
01 Dec 2006 | by Francesca Newland
. In fact, so too was Omnicom's supremo, John Wren. Today, some of the most powerful advertising ... they would in a structured department." Campbell adds: "A good FD knows it's all about getting out the best ... . That's when the FD gets to practise their magic. They have to be skilled negotiators, on top of all ...
Opinion: Comms becomes onerous for CEOs
29 Nov 2006 | by Anthony Hilton
that the communications side of things is getting too demanding, that the press and the stock-market community have become ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
