to remove filtersOnline insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
' is easy festive fun that everyone will enjoy playing and we're confident it's going to yield some super ...
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2006, what a year
22 Dec 2006 | by by Jennifer Whitehead
. They then went after ITV chief executive Charles Allen , but it took them somewhat longer to get [rid of ... with it any more... as long as they're getting a piece of the pie too. Digital marketing agencies were ... not to call it Red Brick Road, and to remind them that Sir Frank had partners in the form of... oh, some other ...
Sky to sponsor Virgin breakfast show
21 Dec 2006 | by Sarah Crawley-Boevey
The deal, which begins on 22 January, will include promotional trails and TV-related features played on the show as well as a sponsorship of the Sky TV guide featured in Russ William's mid-morning show and The Geoff Lloyd Show from 8pm-midnight. It will also include some bespoke online activity ...
English Hockey capitalises on PR and event firm
21 Dec 2006 | by by Joanne Payne
as they have an impressive history working within sport in Manchester. Hockey is a sport that does not get ...
ITV commissions Cowell-fronted Grease reality show
21 Dec 2006 | by by Alex Donohue
the new 'Grease' TV show is likely to be screened, but it will be the third high-profile musical to get ...
Renault to sponsor Theakston-fronted Channel 4 quiz
21 Dec 2006 | by by Joanne Payne
will be eliminated from the contest. The twist is that viewers may be able to get to the treasure before ...
People react well to email marketing says new research
21 Dec 2006 | by by Staff
and that almost a third had been prompted to make a purchase based on it. It showed that people like getting emails from companies that they do business with. More than half said that it was important to get targeted and relevant emails, and 60% said that offers and discounts were a factor in getting them ...
BBH focuses on Baileys ad stars in online campaign
20 Dec 2006 | by by Mark Banham
Republic, which has been produced specifically for the characters where consumers can get to know all ...
Gospel choir stars in new ad campaign for uSwitch
20 Dec 2006 | by by Jennifer Whitehead
campaigns throughout 2007, some of which will promote specific products. Other services it offers ...
Almost three-quarters of the UK now using digital TV
20 Dec 2006 | by by Jennifer Whitehead
fee. The government has devised a scheme of financial support to ensure that no one gets left ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
