C4 sparks health fears with extreme dieting documentary
29 Sep 2006 | by by Beth McLoughlin
of those taking part. Steve Bloomfield, of the Eating Disorders Association, said there are "some ...
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Find.co.uk acquires financial data firm Defaqto
29 Sep 2006 | by by Jennifer Whitehead
new ways of getting financial information and making choices based on more than just price ...
Brent Cross to sponsor Magic competition
29 Sep 2006 | by Sarah Crawley-Boevey
The six-figure sponsorship deal kicks off on 2 October and will run for 12 weeks. The shopping centre will get on-air mentions throughout the promotion and listeners who correctly guess the three celebrities saying ‘Magic 105.4' will win Brent Cross gift cheques. "We're delighted to welcome Brent Cross ...
Capital One urges people to change in £9m campaign
29 Sep 2006 | by by Beth McLoughlin
to come back to week after week. "Everyone can get involved and get some real benefits -- whether it ...
VCCP launches internet search engine agency
29 Sep 2006 | by by Staff
to the internet; so brands can not ignore them if they want to get their message across. Search is the fastest ...
Observer sticks ad notes on magazine front covers
29 Sep 2006 | by by Daniel Farey-Jones
Oxfam is using the new medium to encourage people to ask for its white wristband to wear for World Poverty Day on October 17. People can get the wristband by joining Oxfam's current "I'm in" campaign by text or internet. It is the first time the front cover of a major title has featured a sticky note ...
Capital Radio set to change promotional tack
29 Sep 2006 | by by Daniel Farey-Jones
around significantly enough to begin marketing in order to get listeners back. Over the past year ...
Ofcom should have let ITV reduce kids' programming
29 Sep 2006 | by by Jeff Taylor
If I were being cynical I would say that this is a problem of ITV's own making, and that the reduction in ad revenue that ITV is experiencing is a case of chickens coming home to roost. After all, it was not so long ago that the main players within ITV seemed so desperate to get the go-ahead to merge ...
TDA uses case studies for Guide Dogs campaign
29 Sep 2006 | by by Beth McLoughlin
with the transition period as they get to know each other. Trevor Hickman, marketing manager at Guide Dogs, said ...
CIPR delegates get council PRO blues
29 Sep 2006
Ex-Lincolnshire Council PR man Steve Jackson related the downsides of his former job in a novel way at last week's CIPR conference.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
