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Marketing League Table: Sales promotion leagues

19 Dec 2007

more strategic service. Some of these efforts are bearing fruit, with a number of agencies achieving

Marketing League Table: Field marketing leagues

19 Dec 2007

that clients need to be aware that they get what they pay for; field staff represent brands, and if corners

Marketing League Table: Design leagues

19 Dec 2007

, and clients are confused about what agencies specialise in, so shops must get their act together if the sector

Marketing League Table: Research leagues

19 Dec 2007

have used Companies House data supplied by Willott Kingston Smith. In some cases the data available ...

Do celebrities make advertising more effective?

23 Nov 2007 | by Vox pop

and former 'I'm a Celebrity... Get Me Out of Here!' contestant Sophie Anderton from her 100,000 contract ...

Marketing League Tables: Digital - Digital leagues

24 Oct 2007 | by David Murphy

. Despite these impressive figures, for some at least, the words 'digital agency' retain connotations ...

Is the public ready for the digital switchover?

18 Oct 2007 | by Vox pop

off in October I thought I'd better get my act in gear. The online video explains in a fun way the different options available, giving handy tips and advice to help everyone get their head around it ...

What does the public think of children's TV?

10 Oct 2007 | by Vox pop

and Cartoon Network commission some UK programming, but not nearly enough, with their investment in new ...

Marketing League Table: Sales promotion - Sales promotion leagues

10 Oct 2007

. Some see it as a huge opportunity, while others worry they may get caught out, either by demanding ... strategic service. And this year's league table suggests that some of these efforts are bearing fruit ... Shrek the Third. Yet there is still some way to go, according to Iris Group chief executive Ian ...

What makes direct mail work for consumers?

05 Oct 2007 | by Vox pop

see a short video on why the public bins some direct mail unseen and asks what would make them open it....The survey revealed that 21% of all mailings are thrown away unopened and charities are among the biggest offenders with 33.7% of their mail discarded unseen. Some argue that charities' mailing efforts lack creativity and are too dull and formulaic. The overall amount of mail disposed of without being ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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