. The only obvious lesson to emerge is that things were destined to get worse before they got better ... disciplines) and their multiplicity of skills to bear on producing seamless solutions for clients. Some ... of a newly independent WCRS, set about a voracious acquisition programme, leading some analysts ...
was more extreme than we had supposed. There are some serious tumbles here. Yes, we knew Lowe would ... in the media tables, too. It's fair to say that these figures should give Interpublic Group some serious cause ... ) reading. With 2007 now well underway, bringing with it some very real structural challenges ...
Agencies seemed to opt for differing models, some sticking to their stand-alone digital planning and buying units while others - notably Carat and Starcom - reorganised around integrated structures ... negotiations arm, extending into online deals for its agencies. Digital was also a key factor in some ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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