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Marketing's Adwatch of the Year 2007

, possible for an ad to get noticed without the cringe factor, but Esure s Bowden is unrepentant: If some people don t hate your advertising, you ll never get noticed, he says. Marketing s Adwatch ...

Top 10 ads with the highest recall in a single week in 2007

. Images of M S mulled wine, lamb and pine nuts and plum sponge (40 ) ii. M S healthy food , with clips ... , it s the first funny car insurance ad I ve seen in my life. It doesn t get better than a catchy tune sung ... , lamb and boozy goose . What a spread. I get indigestion just watching this advert. But that s its ...

Branding: Design choice - Ben Sherman and Gibson guitars

Here is how to do it: first, take some iconic Gibson guitars and basses. Then set up a collaboration with Ben Sherman's in-house design team and a specialist 'guitar artist' to create 18 uniquely ... the website yet, get bidding at www.bensherman.com. However, leave the Boating Stripe Thunderbird Bass alone ...

Measuring a brand's image against consumer experience

spend toward improving the customer experience. Some brands, including BMW, John Lewis, Apple ... community groups, co-creation and getting staff behind the brand stories. This suggests that advertising ... and category enthusiasts, get them talking and let advocacy do its job. The ad becomes the conversational ...

Timberland UK launches online customer reviews website

services for Dell, Borders, Sears and Macy s, and works with brands to get the best out of their user ...

Adwatch: Apple iPhone - 'iPhone demo'

Humphreys and pestering my dear old ma for some of that fancy instant mashed potato just like what ... iPhone spot. It is just a basic product demonstration with some pleasant music and a helpful voiceover ...

The Work: New Campaigns - UK

of food or wine. On the back of the pack, there is information about some of Waitrose's Christmas ...

Branding: Design choice - Uniqlo, Oxford Street, London

get the first European flagship at the posh end, and a support store at the other....-term brand-building. The flagship store at 311 Oxford Street gives some interesting pockets of creativity ...

The year's top 10 legal cases for marketers

through for some months. However, the case is expected to decide once and for all when, and in what ...

Russia: A private view into Russia

Tolstoy, Pushkin, Mandelstam and some of the world's greatest writers. They gave us avant ... the quality of its own voice ... yet. But there are clues Russian advertising will get the confidence ... , for example. So, it was with some surprise that in my review bag were a few ads I actually enjoyed. First, a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.