18 Dec 2007
| by Gail Kemp
, possible for an ad to get noticed without the cringe factor, but Esure s Bowden is unrepentant: If some people don t hate your advertising, you ll never get noticed, he says. Marketing s Adwatch ...
18 Dec 2007
| by Bill Britt
. Images of M S mulled wine, lamb and pine nuts and plum sponge (40 ) ii. M S healthy food , with clips ...
, it s the first funny car insurance ad I ve seen in my life. It doesn t get better than a catchy tune sung ...
, lamb and boozy goose . What a spread. I get indigestion just watching this advert. But that s its ...
12 Dec 2007
| by David Burrows, Head of fundraising, TDA
Here is how to do it: first, take some iconic Gibson guitars and basses.
Then set up a collaboration with Ben Sherman's in-house design team and
a specialist 'guitar artist' to create 18 uniquely ...
the website
yet, get bidding at www.bensherman.com. However, leave the Boating
Stripe Thunderbird Bass alone ...
11 Dec 2007
| by Jane Simms
spend toward improving the customer experience. Some brands, including BMW, John Lewis, Apple ...
community groups, co-creation and getting staff behind the brand stories. This suggests that advertising ...
and category enthusiasts, get them talking and let advocacy do its job. The ad becomes the conversational ...
07 Dec 2007
| by Alex Donohue
services for Dell, Borders, Sears and Macy s, and works with brands to get the best out of their user ...
05 Dec 2007
| by Jonathan Burley, Group executive creative director, Leo Burnett
& Arc
Humphreys and
pestering my dear old ma for some of that fancy instant mashed potato
just like what ...
iPhone spot. It is
just a basic product demonstration with some pleasant music and a
helpful voiceover ...
30 Nov 2007
of food or wine. On the back of the pack, there is information about some of Waitrose's
Christmas ...
28 Nov 2007
| by Richard Head, Associate planning director, Fitch
get the first European flagship at the posh end, and a support store at the other....-term brand-building. The flagship store at 311 Oxford Street gives some interesting pockets
of creativity ...
27 Nov 2007
| by Nick Johnson
through for some months. However, the case is expected to decide once and for all when, and in what ...
23 Nov 2007
Tolstoy, Pushkin,
Mandelstam and some of the world's greatest writers. They gave us
avant ...
the quality of its own voice ... yet. But there are clues Russian advertising will get the confidence ...
, for example. So,
it was with some surprise that in my review bag were a few ads I
actually enjoyed. First, a ...