to remove filtersWeb TV venture ramps up comms to beat Joost
13 Dec 2007 | by Clare O’Connor
. It prod uces its videos in-house so it can claim higher production values than some of its competitors ...
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Kinks drummer signs Naked Ape
13 Dec 2007
Bob Henrit is keen to get coverage outside the music specialist press. Naked Ape plans to build on the popularity of the Guitar Hero and Sing Star video game franchises, based on the premise that everyone secretly wants to be a rock star. Henrit s Traps Electronic drum kits allow novice drummers to practice ...
Nokia promotes music phones
12 Dec 2007 | by Jemima Bokaie
music. The campaign leaves you in no doubt that you re getting a music mobile and is the start of a ...
Agency of the Year 2007: Creative Agency of the Year - Best of the rest
12 Dec 2007
of the Year. The agency has produced some of the most sensational advertising this year for brands including
Profile: Making the connection - Niall O'Keefe, marketing director, PC World
12 Dec 2007 | by Jeremy Lee
making progress in getting PC World to tackle these. He has sought to clarify a previously confused ...
Agency of the Year 2007: Contact Centre Agency of the Year - Best of the rest
12 Dec 2007
by the failure of some Indian off-shore ventures. More and more businesses are recognising that while low ...
The Work: New Campaigns - The World
07 Dec 2007
from South America to North Africa and Eastern Europe, and features a stream of people trying to get ... ." Another bus passenger announces: "I'm on my way home. Get the mask on." All the ads carry the line ... drive its international expansion, has launched new advertising for its domestic market featuring some ...
The Work: Private view
07 Dec 2007
nice pay-off to the creative. The only negative for me is that we don't get to see more close ...
OPINION: We can create a ‘talkability’ by engaging the right ten per cent
06 Dec 2007 | by Andrew Needham
. However, brands are rapidly getting to grips with PWOM and NWOM. The latest TechTribe report ... sticking to some imp ortant principles. First, to co-create with young people it is essential to identify ... . It is no longer just about music and fashion, but every part of their lives. Getting the most out ...
HP set to drop Porter Novelli
06 Dec 2007 | by Clare O’Connor
some of its staff. Porter Novelli account staff working primarily on the business have already started ... . There has been bad blood for some time, said the source. Porter Novelli s work for HP has included an art ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
