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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

, Cadbury, said: "Creme Egg is one of our most iconic and popular brands. Our consumers get really excited ...

Scottish channel stv supports blood drive

29 Dec 2008 | by Fionna Ramsay

, presenter of The Five Thirty Show, will front a 20-second on-air promo to encourage viewers to get behind ...

Pressure group accuses food marketers of distributing misleading information in school

29 Dec 2008 | by Gemma Charles

but neglecting to mention it has no fat. We were flabbergasted by some of the claims in these packs,' said ...

Brand Republic's top stories of 2008

24 Dec 2008 | by Staff

Are you dreading 2009 or feeling optimistic? **Vote** and have your say in our poll. We're sure you can't face another list so here's a wander through this year in the shape of some of the most ... when Pret a Manger was struck by a hoax "buy one get one free" voucher . McDonalds grabbed attention ...

New animated Airmiles TV ad

24 Dec 2008 | by Hadassah Nymark

The travel reward scheme hopes to encourage the public to get in the air in 2009. ...

Peta hits back at Burger King perfume with a parody called Gore

23 Dec 2008 | by Jennifer Whitehead

LONDON - Peta, the animal rights charity that campaigns to get people to turn vegetarian, has hit

ActionAid pressures Tesco on developing world wages with viral spoof

23 Dec 2008 | by Miranda Fitzgerald

. It has also sent campaign cards to 40,000 supporters asking them to get involved with the campaign ...

Brands get chance to check autosport's temperature in New Year show

23 Dec 2008 | by Staff

LONDON - Brands and marketers will get the chance to judge the health of the autosport industry...to move out of F1. Visitors to the show will also get free access to Autosport International as well as a ...

Channel 4 awards web advertising for Celebrity Big Brother to eType

22 Dec 2008 | by Fionna Ramsay

eType will handle all the display advertising for the site at channel4.com/bigbrother, which launches on 28 December, in advance of the new TV show launching on 2 January. The show will run for three weeks and the online destination will be the first stop for fans looking to get all the updates from ...

Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

One significant reason is the redundancies faced by both agencies and client marketing departments -- take for example the recent situation at Channel 4. With these widespread threats, can a client get value for money by employing separate DM, display online media, offline media and search-only agencies ...

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