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Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

One significant reason is the redundancies faced by both agencies and client marketing departments -- take for example the recent situation at Channel 4. With these widespread threats, can a client get value for money by employing separate DM, display online media, offline media and search-only agencies ...

Nectar tycoon launches campaign against Coutts

19 Dec 2008 | by Jacquie Bowser

of its clients to negotiate the best deal possible. Mills's campaign raises the possibility of some ...

Cello Group executive chairman Steeds passes away

18 Dec 2008 | by Jacquie Bowser

and energy to get Cello off the ground. "Kevin played a major role in building Cello and shaping the group ...

Ben Affleck and Rolling Stones lend talents to Congo appeal

18 Dec 2008 | by Jacquie Bowser

Affleck's short film, 'Gimme Shelter', is set to the Rolling Stones' song of the same name, which the band has donated to the campaign. The video footage was shot last month in the Democratic Republic of the Congo's (DRC) strife-torn North Kivu province, where some 250,000 civilians have fled for their lives ...

Innocent outlines 2009 marketing plans

17 Dec 2008 | by Joe Thomas

at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy ... together provide an easy and convenient way to get your 5 portions of fruit and veg ...

Ogilvy launches recession website

17 Dec 2008 | by Staff

. Mitchell said: "While some companies do face real cash flow issues, the option of winning marketing share ... and CEO, said: "While some companies do face real cash-flow issues, the option of winning marketing share ...

Howse Jackson forms affinity partnership with Bauer Media

15 Dec 2008 | by Nikki Sandison

for every party involved -- the publisher's readers win by having exclusive offers from some of the world ... to be working with a partner like Bauer Media, and we look forward to creating some truly innovative affinity ...

Proximity fired from BBC TV Licensing contract

15 Dec 2008 | by Daniel Farey-Jones

occurred due to human error in the regional evader data quoted in some TV Licensing mailings. "We have ...

Annual: Top 10 DM Campaigns

12 Dec 2008

morning. Rory Sutherland called it "one of the biggest ideas in DM in years", and you get the feeling ... . Royal Mail, 'chocolate letter' If only all DM tasted this good. The time and effort put in to getting the chocolate in this letter delicious and legible took an age to get right. But the end result, which received ...

Annual: Top 10 DM Creative Directors

12 Dec 2008

with successfully nurturing young creative talent. He may seem keener to get his name on to the Annual's Best ... 2008 to produce some of his best work, on both Transport for London and Emirates. 9. John Townshend ...

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