to remove filtersCapital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
.6% to 216.6m. There is some good news for the industry, in that travel and transport companies ...
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Royal Mail dispatches first commercial Matter box
27 Nov 2008 | by Dan Leahul
and delivering an endless variety of tangible objects such as these, lies in getting brands into the homes ...
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
Spend on mailings relating to personal loans is down by more than a third, and that on mortgages down by 13%, according to Nielsen Media Research. Some find this to be poetic justice. 'Direct mail ... credit bureaus before mailing. Some experts think the sector has to work on making itself easier ...
COI to form roster of regional agencies
18 Sep 2008 | by Gemma Charles
of London. While COI's existing frameworks include agencies drawn from across the UK, some clients would ...
Sainsbury's to focus on in-store activity for Active Kids
09 Sep 2008 | by Ed Kemp
food information packs called 'Active Kids get cooking'. The booklets, which encourage children to eat ...
Unite hunts roster agencies
09 Jul 2008 | by Ed Kemp
bringing three agencies into the mix to support our brand awareness and sales activity.' Unite houses some ...
Honda campaign invites prospects for drive in the country
02 Jul 2008 | by Staff
to the premise of these premium weekend events that enable prospects to get so much closer to our brand and range ...
It's Cannes, but not as we knew it...
19 Jun 2008 | by Cordell Burke
Some say the voting at the Cannes Lions festival is starting to replicate the patterns we see ... counterparts? Have we lost the momentum forever, or is there a way we can regain some of our great creative credentials? Without getting drawn too deeply into a football-based analogy, perhaps UK businesses ...
Brand Health Check: Royal Mail
10 Jun 2008 | by Jeremy Lee
of some serious attention. But where to start? We asked Kate Cox, strategy director at MPG, and Mike Welsh ... passions among our group, with complaints including the following: 'not being able to get a redelivery ...
COI hires iris for new-style incapacity benefit scheme
06 May 2008 | by Ed Kemp
The new system, which comes into effect in October and is a result of the Welfare Reform Act 2007, will take into account what an individual is capable of and what help they require to manage their condition and get back to work. Applicants for the allowance will take a new test, called Work Capability Assessment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
