- have evolved in recent times to embrace experiential and events activity. Now, some claim experiential
.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ... magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
Republic video with some saying members should lose their jobs -- watch it now....it and if they thought BNP members should lose their jobs. The public was divided with some saying it was good the list ...
getting to grips with some areas of digital, social media remains better served by specialist agencies ... .7%. In value terms, online has grown by 2bn in three years, and is forecast to hit 3.6bn this year. Some ... impressions, there are still some variables that are not so well evaluated, and the industry must create ...
-Christmas 'Drop a jeans size' campaign has been augmented by 'Get slimmer for summer' activity. 'Special K has ... Nut 70-75 70-75 -3 4 Kellogg's Corn Flakes 60-65 55-60 9 5 Nestle Shredded ...
Leaving aside the effect of price inflation, some interesting trends emerge in the performance of different grocery categories. The only sector to lose sales at a total grocery level was soft drinks, although it remained static at a branded level. While this was largely the result of the poor summer ...
and promoting a negative image of women but what do the public think about the likes of Nuts and Zoo? Here you...Shadow education secretary Michael Gove linked titles such as Nuts and Zoo to relationship breakdowns and fatherless children in a high-profile speech last month. He said: "Titles such as Nuts and Zoo paint a picture of women as permanently, lasciviously, uncomplicatedly available. We should ask ...
are getting a piece of this action. The Innocent Village Fete, GSK's Ribena Harvestival and Sony Ericsson ... , and sometimes even directing creative input. Some are even being paid retainers instead of being hired for ad ... in getting the brand to change direction, but it worked,' says managing director Wendy Hooper. When ...
to the Free World, it explains how consumers have become accustomed to getting information and services ... businesses such as Skype, Facebook, Habbo and YouTube and shows where they get their revenue as well ... five key actions for brands that want to take advantage: Get involved: talk to innovative media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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