of the networked shops could be ready for a fight back. New managements, some improving creativity, greater ... ? Well, maybe. But once I saw some of the charts in this book, it was clear the old world order has a bigger challenge on its hands than even I thought. Some of the declines registered here are shocking. So ...
Of course, nobody would be foolish enough to predict the imminent return of the old status quo in which the agency powerhouses ate in style while smaller newcomers had to content themselves with the crumbs. Nevertheless, 2007 offered some intriguing signs of stirrings within an agency establishment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters