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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

, Cadbury, said: "Creme Egg is one of our most iconic and popular brands. Our consumers get really excited ...

Burger King launches meat-scented fragrance

17 Dec 2008 | by Staff

this week and an informal survey carried out by the Boston Herald revealed that some men would actually wear ...

Top 10 Marketing moments of 2008

17 Dec 2008 | by Nicola Clark

market with endless ads using the bottom line as their battleground. For some brands, notably British ... economists have criticised the media for its negative agenda, and some have accused companies of using ...

Sainsbury's five-a-day TV ad axed

17 Dec 2008 | by Hadassah Nymark

LONDON - A TV ad for Sainsbury's, urging consumers to get their five-a-day fruit and vegetables...for including baking potatoes in the five-a-day objective. A voiceover stating "get on your way to five ... the festive period. It said it had no plans to use the ad again. The ASA noted that some of the products shown in the ad would count towards the Government s five-a-day recommendation and some wouldn t ...

PG Tips monkey gets sozzled in spoof Christmas speech

16 Dec 2008 | by Hadassah Nymark

The 90-second spot acts as a teaser for an upcoming TV advert by Mother, which pays tribute to the famous Morecambe and Wise breakfast sketch. Monkey bungles numerous attempts to make a speech about the year gone by and gets increasingly drunk on the champagne with which he is making the toast. The end ...

Eyelids make 10p ad space for beauty website

16 Dec 2008 | by Dan Leahul

feel-good winking moment and earn some much-need extra income in the process. "So far, it's been ...

BHF calls for new rules to limit junk-food ads

15 Dec 2008 | by Colin Marrs

A report released by the charity says that food producers are making spurious health claims about foods that are high in fats, sugars and salt. The BHF said that some companies were manipulating legal loopholes to tempt consumers. The BHF's chief executive, Peter Hollins, said: "We are calling on the UK ...

Charity partnerships that drive business

12 Dec 2008 | by SpeakersChannel.tv

CSR gurus from firms like M&S, Coca-Cola and IBM offer strategic insights on how to get maximum

Marketing's Field Marketing Agencies League Table 2008

12 Dec 2008 | by Staff

- have evolved in recent times to embrace experiential and events activity. Now, some claim experiential

Public Affairs: Lilly hunts for PA help

12 Dec 2008 | by Gemma O'Reilly

The firm's entire public affairs activity is up for grabs and pitches have been taking place this week. A decision is expected in the New Year. Lilly currently uses FD for some public affairs work but the new brief is said to be much wider and FD is believed to have been invited to repitch. UK government ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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