to remove filtersHedge fund brings in two agencies
18 Dec 2008 | by Alec Mattinson
involvement is led by Zoe Coupe, MD. She said: As the industry gets back to basics, Eddington represents what ...
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Nectar tycoon launches campaign against Coutts
19 Dec 2008 | by Jacquie Bowser
of its clients to negotiate the best deal possible. Mills's campaign raises the possibility of some ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
market with endless ads using the bottom line as their battleground. For some brands, notably British ... economists have criticised the media for its negative agenda, and some have accused companies of using ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
The UK's biggest retailers have forced their way into the public consciousness with some truly memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ...
Global HSBC account up for grabs
12 Dec 2008 | by Alec Mattinson
, and now wants to get on the front foot. It is understood that both Maitland and Burson-Marsteller, recent ...
Football comms chief links with Bell Pottinger
12 Dec 2008 | by Alec Mattinson
have some interesting opportunities to work on together.' ...
Public Sector: No more faceless bureaucrats here
12 Dec 2008 | by Paul Mylrea
service. It didn't make The Independent. But the dedication on display was fantastic. Some of the awards ... successful. Explaining that a former runner from Burnley has taken up the sport again in Ethiopia to help get girls into school brings it home. We need to get out more and tell the story of what public servants ...
Profile: Sasha Deshmukh, chief executive, Mandate
12 Dec 2008
PRWeek, and it is clear from the start that he wants to get certain messages across about his company. He ... acumen and comms skills to succeed, but Deshmukh still had to work hard to get where he is today. As he ... get static at its peril,' he says. 'I'm already thinking about what Mandate will look like in 2012 ...
City & Corporate: Agencies vie for real estate briefs
12 Dec 2008 | by Alec Mattinson
is trying to minimise the amount of bad news getting into the public domain, while communicating ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ... magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
