market with endless ads using the bottom line as their battleground. For some brands, notably British ... economists have criticised the media for its negative agenda, and some have accused companies of using ...
The UK's biggest retailers have forced their way into the public consciousness with some truly memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ...
.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ... magazine. Given the gloomy economic predictions, some brands started to cut back on their advertising ...
the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting
-phobia. From next season, activity carrying the slogan 'Some people are gay. Get over it!' will be displayed ...
The fast-food chicken restaurant operator has trademarked a Cayan Grill logo, which has already been used in Australia to push its first foray into healthier grilled chicken products. In April, KFC launched grilled chicken in some of its Australian restaurants ahead of a full roll-out in early 2009 ...
-Christmas 'Drop a jeans size' campaign has been augmented by 'Get slimmer for summer' activity. 'Special K has ... Nut 70-75 70-75 -3 4 Kellogg's Corn Flakes 60-65 55-60 9 5 Nestle Shredded ...
Leaving aside the effect of price inflation, some interesting trends emerge in the performance of different grocery categories. The only sector to lose sales at a total grocery level was soft drinks, although it remained static at a branded level. While this was largely the result of the poor summer ...
to get quite a lot of traffic through to make money from it, but so far so good, she says. Upgrading its hot and cold beverages by introducing Lavazza coffee and Tropicana smoothies will go some way toward ... will probably never get it again but is willing to give other items on the menu a go. He had actually gone ...
's perceptions McDonald's last year started a campaign to get the Oxford English Dictionary to change its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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