getting to grips with some areas of digital, social media remains better served by specialist agencies ... .7%. In value terms, online has grown by 2bn in three years, and is forecast to hit 3.6bn this year. Some ... impressions, there are still some variables that are not so well evaluated, and the industry must create ...
are getting a piece of this action. The Innocent Village Fete, GSK's Ribena Harvestival and Sony Ericsson ... , and sometimes even directing creative input. Some are even being paid retainers instead of being hired for ad ... in getting the brand to change direction, but it worked,' says managing director Wendy Hooper. When ...
. 'The fresh generation of marketers is extremely savvy. This means we get asked some hardcore questions ... agencies to overcome. 'The value of design and design thinking tends to get lost or overshadowed when people view it as a commodity, which is something that even some within the industry do,' says Jim ...
highlighted by some of the agencies surveyed. In addition, a number of companies also cited recruitment as a ... of insulation from short-term cuts in marketing budgets. However, some agencies claim that if the economic ...
disposal, he says. It is getting harder for independents, if they are not connected in some way. Stead ... by some of the high-level cock-ups we have seen in the news, he says. Richard Marshall, business ... disgruntled and out of pocket. Marshall feels that some clients operate with a silo mentality. He points out ...
applications to get more out of their presence on the web. Chris Delahunty, digital and new media manager ...
their accounts to big agencies are long gone. Medium-sized agencies are performing well as some marketing ... /account move data does not in itself guarantee inclusion). Last year, however, some agencies were late in updating their data, so some 2006 billings printed in this edition - now corrected - will be different ...
Of course, nobody would be foolish enough to predict the imminent return of the old status quo in which the agency powerhouses ate in style while smaller newcomers had to content themselves with the crumbs. Nevertheless, 2007 offered some intriguing signs of stirrings within an agency establishment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters