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Orange appoints Iris to retail marketing account

07 Dec 2009 | by Anne Cassidy

activities. "They showed a real understanding of the telecoms and youth market and delivered some excellent ...

Tesco to send out February Clubcard statements early

30 Nov 2009 | by Joe Thomas

-October to mid-November and customers will get their next statement in February as usual. Tesco's introduction ...

Twitterers to be given shares for promoting address-less delivery concept

23 Nov 2009 | by Daniel Farey-Jones

shit idea. "I am prepared to give up 10% pool of the shares in the company to anybody who either gets ...

John Lewis launches direct mail campaign with Christmas offers

19 Nov 2009 | by Fiona Ramsay

mince pie and hot drink. They can also get a free bottle of sparkling ros wine when they spend 100 ...

Special Report, Direct Marketing: charting the route to integration

17 Nov 2009 | by David Benady

above-the-line advertising. Second, the campaign must also close the sale and get consumers to sign ... more than just getting visits to websites,' he says. Employing a mix of staff with experience ... that has lowered its email communication volumes. Some are dismissive of the debate over integration ...

Do corporate brands have a place in the classroom?

17 Nov 2009 | by Staff

for children to get a better education, and cleverly fills a gap that the education system did not have ... as altruistic and slow-burn as any commercial sponsorship gets, and should be unreservedly welcomed. Nothing ... , there is no stopping this happening anyway. Schoolchildren are some of today's most marketing-savvy consumers, so I ...

Marketing to engage today's digitally-savvy youth market

16 Nov 2009 | by SpeakersChannel.tv

Marketing's Youth conference is a big hit every year so we took a film crew down to capture some ... interviews from some of the best speakers present. They are discussing relevant issues such as how to harness social media, creating viral content and getting the tone right to interact credibly with the youth ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

13 Nov 2009 | by Staff

will not be replaced in the interim and some of his duties will be consumed by the four associate directors in his team ...

Royal Mail launches Christmas reassurance campaign

12 Nov 2009 | by Alex Brownsell

have not always been able to give some of you the service you deserve and expect, despite making every ...

Save the Children seeks lead DM shop

12 Nov 2009

care. Whitewater has also handled some retention work with other agencies since the beginning ...

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