04 Dec 2009
BSkyB is relaunching its customer magazine Skymag with a new name, higher frequency and smaller format.
04 Dec 2009
| by Suzy Bashford
Integration is like getting the extended family, including the relatives you'd rather avoid, under...debate on integration even gets going, Sarah
Golding, CHI anyone with
teenage kids knows that ...
about 'getting the sales today
because you'll be fired, or your company won't exist tomorrow'," he
says ...
that as an agency for your clients, then the clients
get quite nervous." This talk of nerves inevitably leads ...
04 Dec 2009
archives and how even blockbuster releases are getting in on the act....the company is fielding more enquiries about content. "It's harder
to get an ad message to break through, so ...
collateral, you get an instant hook if you use it in a unique and
creative way." Hedrick says using clips ...
for advertisers,
including bespoke imagery for some. Buckley, who as Fox's UK agent
worked on the deals, says ...
04 Dec 2009
| by James Devon, planning director at MBA
Advertisers must get to grips with consumers' appetite for participation as the influence of paid...the core of the narrative get it and are quite happy,
but those who experience the bigger story ...
04 Dec 2009
| by Alasdair Reid
that
sometimes you have to cut the market some slack. But let's not get in a
far worse situation, where too much ...
, clearly - and his fine words may
have been absorbed with a certain amount of ennui by some buyers ...
. That's just nuts. And we've created a situation where the
likes of ITV and Channel 4 aren't in control ...
04 Dec 2009
, visiting some of the locations that have influenced his creativity.
04 Dec 2009
| by Mike Spicer, group managing director at EHS Brann
together to form a masterpiece. But get it wrong, and the advertiser will turn the music off....'s going to get fired for
following the new ad campaign their brand manager's just bought. It's
safe, it ...
04 Dec 2009
| by Russell Davies, russell@russelldavies.com
"people won't do that". And with that, I'll bid you Happy Holidays, advise you to get some sleep ...
and
media in the past decade, we'll get swamped in the sheer density of
events, so I thought I'd look via a ...
are completely transformed. You can see
why long-term planning is hard in some businesses. Music on telly has ...
04 Dec 2009
| by Max Wright, director of strategy at Kindred
confusion. Literally. No-one has the same
definition and everyone gets grumpy. Is an integrated campaign ...
some take pride
in the term, others use it as an insult, as a description of an agency
that isn't good ...
clear. Let's begin with a stab at a definition so
that you don't get lost in the rest of this essay ...
04 Dec 2009
| by Julian Baker, Douglas Broadley and Paul Simonet, Imagination
about what some people call "integration". A lot of our discomfort comes from the word itself and what ...
Frankenstein's monster, with some "lead agency" playing the role of
Igor. It can also make us uncomfortable ...
different, relevant ways. That means, increasingly, creating not
message "campaigns" that get manhandled ...
to remove filters
