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BR Video: Public unconvinced over collection stores for online retailers

16 Dec 2009 | by Staff

of further Royal Mail industrial action. But despite the benefits, some consumers thought the act ... 's free delivery, I might as well get it delivered straight to me," said one man. He was backed up ... out to the shops." The idea did have some support. One man who professed to buying a lot of home ...

Olay ad censured for airbrushing

16 Dec 2009 | by Staff

deficiencies. But it admitted there had been some minor retouching around Twiggy's eyes, which ...

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

15 Dec 2009 | by Bill Britt

worked on the BT account for year and have helped get four or five million homes connected ...

Top five consumer trends in 2009

15 Dec 2009 | by Nicola Clark

banks to the MPs' expenses scandal, 2009 brought a fundamental shift in consumer attitudes to some ... for some, Net A Porter can now deliver in anonymous brown packages. 3 The rise of the canny consumer ... and shamed in an instant, presenting a big challenge for marketers. 5 Crowd-sourcing Getting consumers ...

Brands struggle to kick the sales promotions habit

11 Dec 2009 | by David Benady

to cut out waste and get the lowest possible price wherever they choose to shop. Consumers have ... '. He points to Tesco's Buy one now, get one free later' campaign, which has the headline appeal ... 90s. People have been resistant to buying brands to enter competitions for some time and most ...

Habbo Hotel launches conversation tracking tool

11 Dec 2009 | by James Quilter

is getting through. To engage with young people brands first need to become part of the conversation ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

08 Dec 2009 | by Sarah Johnson

agency McCann Erickson, reflecting the inspiration for some of the era's most memorable moments...global star out of Jade Goody and supplied lads' magazine Nuts with a steady stream of cover models ...

Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool

08 Dec 2009 | by Alan Mitchell

business, but first consumers will have to get over their 'learned helplessness.'...Seligman, now a doyen of the 'positive psychology' movement, conducted some tragically sad experiments ... they were getting poor value from 13 out of the 17 industries or categories surveyed (see graph, left). If they felt genuinely empowered, this would not be the case. They would be using their powers of choice to get ...

Loaded gets celebrity columnist refresh amid sales slump

02 Dec 2009 | by James Quilter

LONDON - Loaded, the magazine commonly regarded as having launched the lads' mag sector, has undergone a revamp that brings in celebrity columnists such as Ross Kemp.

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

01 Dec 2009 | by Mark Ritson

. US retailer Costco, meanwhile, was also making headlines. It delisted all manufacturer brands in some ... business in half. Both sides must now get used to a 50% share for the foreseeable future. That does ... of the potential for channel expansion. It has been successfully selling some of its lines to US retailers ...

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