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Publicis Groupe and Renault renew longstanding ad deal

the UK to 28, including some where it previously handled only co-ordination, such as Russia, Ireland ...

Toyota Australia pulls online ad labelled 'incestuous'

with the judges' comments and bombarded the Facebook page with complaints about the ad. Some users called ... comment posted on Australian media and marketing site Mumbrella.com, McDonald, said: "Yeah - It's getting ... media 4 ya - Gotta love it when the big boys get burnt!! If anyone is offended by this I'm truly sorry ...

Haymarket bucks trend to take digital property into print

'The Best Bits 2009' is on sale for 5.99 online and is also available from WHSmiths. It will be stocked in some branches of Tesco next year. The magazine focuses on PistonHeads.com's community of self-confessed petrolheads, who come together at a number of events throughout the year. Much of the content is user ...

Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

Cars have never been simply about getting from A to B. On a rational level, they don't really stack..., and most people would be better off getting cabs, or using a car club. Justified by the occasions when ... of its jeans, putting Nick Kamen in them (or more to the point, getting him out of them) did far more ... to get laid in them? However cars are isolation booths - execuboxes for the nose-pickerati to crawl ...

Castrol hires former Arsenal stars for football campaign

managers, we hope to get football fans thinking about both the product and the sport in a new way and to provide them with some engaging content to share,' said Castrol UK marketing manager, Rob Stroud. ...

And in the real world... GM, BBC, Google, CBS and Tesco

some optimism for next year. Source: Financial Times Normal 0 0 1 33 152 3 1 231 ... , disappointing some City analysts who had expected its recent marketing blitz to pay off before Christmas ...

Nissan 'wheel' by TBWA\Toronto

The work demonstrates getting into a Nissan at the end of a typical working day as being the highlight. ...

Brands begin to dance to the tune of social media

of reluctant dancers at an exuberant wedding disco. They know they don't want to get too involved, but after a ... they have shuffled out onto the floor, some of them enjoy it more than they thought they would; others ... for Zappos, the shoes and clothing retailer, you get their site, and then underneath you get the Wikipedia ...

Brand Health Check: Skoda

the sugar they can get to sweeten the pill facing the brand's owner, Volkswagen Group. Sales ... can Skoda get back up there with raindrops on roses? We asked Dan Hagen, managing partner at MPG, who ... in the current market, and then get behind it with an integrated campaign. Don't be tempted down a purely ...

Ex Procter & Gamble global media head Bernhard Glock joins media-barter firm Miroma

and is getting smaller. Bernhard will be able to guide us through such topics making us suitably prepared for our ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.