to remove filtersAdman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
worked on the BT account for year and have helped get four or five million homes connected ...
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BR Video: Public unconvinced over collection stores for online retailers
16 Dec 2009 | by Staff
of further Royal Mail industrial action. But despite the benefits, some consumers thought the act ... 's free delivery, I might as well get it delivered straight to me," said one man. He was backed up ... out to the shops." The idea did have some support. One man who professed to buying a lot of home ...
Top five green initiatives in marketing in 2009
15 Dec 2009 | by Nicola Clark
; mso-bidi-language:#0400;} 1 Tesco launches 'buy one, get one free later' While some commentators dismissed Tesco's 'buy one, get one free later' initiative as a marketing gimmick, Britain ... cleared. 5 Marketing gets to grips with carbon reduction In September, Marketing became the first ...
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
banks to the MPs' expenses scandal, 2009 brought a fundamental shift in consumer attitudes to some ... for some, Net A Porter can now deliver in anonymous brown packages. 3 The rise of the canny consumer ... and shamed in an instant, presenting a big challenge for marketers. 5 Crowd-sourcing Getting consumers ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
the Pitchers label. 8 Big Brother gets the chop It was the year that British viewers finally got tired ...
'Get a new agency Asda' advises Sainsbury's marketing chief
15 Dec 2009 | by James Quilter
LONDON - Sainsbury's customer director Gwyn Burr has advised Asda to get a new advertising agency.... The line was originally launched by Sainsbury's in 1959, some six years before Associated Dairies launched Asda, and ran until 1991. Some might say the line has passed its sell-by date. Speaking about the use ... like they've run out of fresh ideas and are getting a bit desperate. Maybe all they want for Christmas ...
Brands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
to cut out waste and get the lowest possible price wherever they choose to shop. Consumers have ... '. He points to Tesco's Buy one now, get one free later' campaign, which has the headline appeal ... 90s. People have been resistant to buying brands to enter competitions for some time and most ...
Jedward touted to become face(s) of Burberry
11 Dec 2009 | by Staff
According to a report in the diary section of The Daily Telegraph , British label Burberry had been approached to sign John and Edward Grimes for a promotional campaign. Sinitta, the former girlfriend of 'X Factor' judge Simon Cowell, told the Telegraph: "We are trying to get them to be the face ...
Tesco to offer iPhone in time for Christmas
10 Dec 2009 | by Daniel Farey-Jones
, but to get the top of the range model customers will have to fork out an extra 50. All contracts come ...
Aldi launches tactical ads on back of government tax rises
10 Dec 2009 | by James Quilter
promotion across its chain though whether this is in reaction to what some newspapers have dubbed 'The ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
