to remove filtersOffice of Fair Trading tells comms professionals to rethink Twitter tactics
16 Dec 2010 | by David Woods
, you can see blatant promotion by some PROs. It is only a matter of time before someone brings a case ...
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Hoseasons returns to TV with Denise Van Outen
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
The ad begins with a shot of Denise Van Outen in a swimming costume and getting out of a pool. She says "there are places you can go to have fun, like this..." while gesturing to her surroundings. Her monologue continues "...and stay in places like this," as she walks through a nightclub, cycles ...
Harvey Nichols launches satirical online video
15 Dec 2010 | by Sara Kimberley
, which pokes fun at the absurd lengths to which some fashionistas will go to even using dogs ...
IPC claims Nuts readers no longer 'lads'
15 Dec 2010 | by Katherine Levy
demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype.
Entertainment: Five ways to get into gaming
08 Dec 2010 | by Peter Hay
Video game launches are becoming as high profile as film premieres. Peter Hay looks at how to capitalise on gaming's growing popularity.
McDonald's 'festive menu' by Leo Burnett
03 Dec 2010
The TV ad, by Leo Burnett, features customers singing their orders to the tune of 'Deck the Halls'. The 30-second ad shows cars full of people, some dressed as Santa, singing their orders at McDonald's drive-thrus. The promotion launches McDonald's Festive Deluxe menu, which will see the return ...
Harry Potter fever helps PlayStation deliver one million impacts
03 Dec 2010 | by Katherine Levy
this supports the PlayStation Den initiative, which aims to get families to socialise and play together ...
St Luke's: Living The Brand
03 Dec 2010 | by Neil Henderson, St Luke's
If you want to achieve something incredible, getting staff on board with a real sense of pride...discussion about how to get agencies to work together or how to manage a one-stop shop agency and how many P ... of the audience, it must also be something that the staff are proud of and will get behind. Marketers ... . Even with an FMCG brand, the staff are responsible for far more than getting the product on the shelf ...
Mindshare: Follow The Money
03 Dec 2010 | by Marco Rimini, Mindshare
marketing services a glimpse of achieving our ambition of getting back to the top commercial table. But we won't get there without some pain and without letting go of some long-held beliefs, or at least rediscovering some that have been buried in the "big idea" era. The most important of these is that marketing ...
Inferno: Not Rocket Science
03 Dec 2010 | by Robin Jaffray, Inferno
introduced ourselves to a new client as being in the business of activation ideas. What? It's like some ... are ideas that people can get involved in. They should be built for people to explore, interact with, pass ... for how you normally do things. Traditional ways of working are like relay, not rugby. While doing some ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
