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Royal Mail price hikes expected to hit DM budgets

In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...

AIS lands DMA Awards Grand Prix

the live experience of the England rugby team s matches to its customers who were unable to get tickets ...

Diageo GB consolidates DM roster into TMW and RPM

efficient way, which unfortunately in this instance has meant making some tough decisions. "Both TMW ...

Hiscox first to use location-based Wi-Fi ad platform

people to click through to get a quote in Openzone locations near its outdoor ads. The insurer's media ...

DMA shortlists five for Young Spark award

of communications over the coming years. "We have found some great examples of individuals who are grasping ...

CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning

somewhere in France or Belgium. Locals chatting, playing cards. In the background, some musos tune up ...

Creating a loyal following

sure they add value in ways that are relevant to customers' lives,' she says. That means getting ... for loyalty programmes does not necessarily make them more likely to shop at a particular store. Some 93 ...

Tories and Lib Dems lead growth list of direct mail users

and leaflets were effective for "reaching a wide audience and particularly for getting to people who don t have ...

CREATIVE STRATEGY: Aviva gives big, bad insurance a fresh face

listen to the stories behind the photographs. Now I get it. As we all know, insurance is at best dull ... technically owned the vehicle. They gave it back to him. For nothing. Some of the other stories are quite ...

Royal Mail seeks to increase business mail prices

charge for some of its products, it is a framework only and Royal Mail still retains flexibility to set ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.