Events - Cow PR - Pets get the cream in Regent's Park
17 Dec 2010 | by Cathy Bussey
- To get the Boomerang Pets Party branding in coverage. Strategy and plan The idea was to create ...
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Silver surfers get social
22 Dec 2010 | by UM London
, and discovered that this generation is in fact fully embracing the social media phenomenon. In some areas ... looking to engage with this audience. So if you suddenly get a friend request from your grandmother ...
Campaigns Showcase: Events - Cow PR - Pets get the cream in Regent's Park
17 Dec 2010 | by Cathy Bussey
that had humour and family appeal - To communicate the party as a pet-friendly event - To get ...
Deputy Prime Minister Nick Clegg to get strategic comms help
16 Dec 2010 | by Matt Cartmell
Embattled Deputy Prime Minister Nick Clegg is to get his first official head of comms as his
IPC claims Nuts readers no longer 'lads'
15 Dec 2010 | by Katherine Levy
they were looking forward to being a dad some day "when the time is right". The majority of interviewees ...
Five ways to get into gaming - Events
08 Dec 2010 | by Peter Hay
, as Headstream social media strategist Tom Chapman points out. 'Celebrities at these events get fantastic ... the game,' she says. 'This is also an opportunity for them to get involved with fans of the game ...
Five ways to get into gaming - Casting
08 Dec 2010 | by Peter Hay
There is a very definite place now for acting talent to make a mark on the gaming world and bolster their profile while doing so.
Five ways to get into gaming - The story
08 Dec 2010 | by Peter Hay
Narrative has become a major part of the gaming industry, as the complexity of games has increased in recent years.
Five ways to get into gaming - Product placement
08 Dec 2010 | by Peter Hay
Timing is imperative when trying to get your brand included in the virtual side of gaming....are a major brand, it is difficult to get your product into a game. But Headstream's Chapman says: 'The ...
Five ways to get into gaming - The soundtrack
08 Dec 2010 | by Peter Hay
Popular music is one of the most obvious ways brands can get involved in a game and is fundamental.... But music PROs can tap into this mainstream appeal and raise the profile of their artists by getting them ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
