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John Lewis continues to perform well despite the snow

23 Dec 2010 | by Ed Owen

the continuing challenges from the weather in some areas of the country, this week has seen a pleasing uplift ...

Christmas Day online sales tipped to be a record at £153m

22 Dec 2010 | by Sarah Shearman

shoppers unable to get to the high street, online sales could see a boost over the next few weeks. He ...

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

In October, the Royal Mail asked regulator Postcomm to approve a price hike for business clients in an attempt to raise 100m, prior to a privitisation in 2011. Postcomm has provisionally approved the proposal, which would see bulk prices rise by some 7% in the second quarter of 2011. The Royal Mail made a ...

L'Oréal Luxury launches major foray into online display with YouTube

17 Dec 2010 | by Sarah Shearman

advertisers only get charged for those viewed. The latest biannual online adspend figures from the IAB ...

B&Q launches 'January' sales on Friday

15 Dec 2010 | by Ed Owen

, which could save the group some 30m in tax per year. ...

Top 10 marketing mishaps of 2010

14 Dec 2010 | by Nicola Clark

of an ad for Hyundai rather than the goal . England fans vented their wrath online, with some posters ... been a far better year for the squad. As it was, while some of the team made the headlines ... -case study in how not to do crisis communications. MAC gets lost in Mexico The growing might of social ...

Schwarzkopf to sponsor Famous and Fearless and Glee

13 Dec 2010 | by Maisie McCabe

-term relationship with C4, and aligns our brands alongside some of the biggest and most popular programming ...

Reckitt buys into Indian market

13 Dec 2010 | by Ed Owen

Paras owns some of the leading Indian over-the-counter brands, including: Moov, the No 2 topical analgesic pain ointment D'Cold, the No 2 cold and flu remedy Dermicool, the No 2 for prickly heat Krack, the No 1 medicated skin treatment for cracked heels Itch Guard and Ring ...

Top 10 marketing moments of 2010

13 Dec 2010 | by Nicola Clark

, collectively emerged from the gloom, brushed itself down and got on with creating some brilliant campaigns ... claimed the ad "has got the nation weeping into our teacups", while some users of YouTube declared ... that social media is crucial to their strategies, but Facebook was rocked by the revelation that some of its ...

The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?

08 Dec 2010 | by Staff

, knitted puppets and soft toys. Some were more successful than others. Now Andrex has decided to use CGI ... . The result is that we get a property without any real character, one that feels more like first canine cousin ...

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